Advantage Sales & Marketing Chooses Cornerstone OnDemand for Integrated Learning and Talent Management Solution

ASM to deploy complete platform for LMS, employee performance management, succession planning and compensation to 12,000 employees in U.S. and Canada


Santa Monica, Calif., December 11, 2008 – Cornerstone OnDemand Inc., a leader in on-demand, integrated learning and talent management software and services, today announced that Advantage Sales & Marketing LLC (ASM) will deploy Cornerstone’s comprehensive suite – including solutions for learning management (LMS), employee performance management, succession planning and compensation – for its more than 12,000 employees in the U.S. and Canada.  ASM also will use Cornerstone’s real-time reports and dashboards to evaluate program results and ROI.   


From senior leaders and front-line supervisors to new hires, ASM instills core values across its organization to promote a culture of excellence and development.  This includes cultivating a high performing workforce, encouraging innovation, and ensuring customer satisfaction and loyalty.  ASM’s philosophy also includes fostering a “learning environment” by providing extensive training and development programs for its employees.  To support this culture of excellence, ASM sought to invest in a complete technology solution for its learning and talent management efforts, one that would span the entire employee lifecycle while also helping to create new organizational efficiencies and best practices.


“It was important for our Talent Development team to find a comprehensive, user-friendly and interactive talent management solution that would engage both managers and team members and support our business goals,” said Pamela James, Vice President, Human Resources for Advantage Sales and Marketing.  “Because Cornerstone’s software suite is truly integrated, we will have the ability to gain more insight into our entire workforce and make more strategic human capital management decisions.”


According to a recent Bersin & Associates study, organizations using integrated human capital management solutions cite two to three times the ROI of organizations implementing point solutions.1  Deploying Cornerstone ’s software suite across its organization will allow ASM to:


  • Strategically and cost-effectively create, manage and deliver personalized, fully blended learning programs for its entire organization.
  • Align individual goals with departmental objectives and organizational strategy, as well as automate existing performance review and competency assessment programs.
  • Correlate performance with employee compensation.
  • Unite individual strengths to improve overall organizational capabilities and workforce planning.
  • Keep leadership and critical roles pipeline full and plan ahead for workforce change.
  • Easily identify impacts, trends, progress and results of its talent management strategy.


“Our Talent Development team is impressed with the flexibility and scalability of Cornerstone’s Software-as-a-Service delivery,” said Jennifer DePaola, ASM’s Director of Talent Development. “The software allows us to deploy the different modules throughout the company to help support associate development.”


Commented Adam Miller, President and CEO of Cornerstone OnDemand, “Now more than ever, it is important for businesses such as Advantage Sales and Marketing to maximize the ROI of their talent management investments while also cutting costs.  We’re seeing more organizations adopting an integrated versus siloed approach because it allows them to be more efficient and effective with their strategies.  And with the added benefits of SaaS delivery, businesses are able to take advantage of lower implementation and IT costs while also keeping up with new technology advancements.”  


About Cornerstone OnDemand
Cornerstone OnDemand ( empowers people around the world with on-demand, integrated learning and talent management software and services for connecting, developing and performing in the workplace. Cornerstone’s Software-as-a-Service (SaaS)-based solutions span the workforce lifecycle, including onboarding, learning, social networking, compliance, performance, compensation and succession planning. The company also provides extended enterprise solutions to help companies better train and collaborate with customers, vendors and resellers. Available in 14 languages and supported by global, 24x7 customer care, Cornerstone is used by more than 1.5 million active subscribers in 141 countries. The company is headquartered in Santa Monica, California and has international offices in London, Paris, Munich, Tel Aviv and Mumbai.

  For more information, visit


About Advantage Sales and Marketing LLC
Advantage Sales and Marketing (ASM) is a premier consumer packaged goods sales and marketing agency, committed to building brand value for our clients and customers. ASM's cradle-to-cart – post-manufacture to consumption – customized sales and marketing solutions includes headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronic and home center industries. Headquartered in Irvine, Calif., ASM has more than 20,000 associates and 66 offices in the United States and Canada. Visit today.


1 Bersin & Associates, “The Essential Guide to Performance Management Practices,” October 2008

Cornerstone® & Cornerstone OnDemand® are registered trademarks of Cornerstone OnDemand Inc. 


Press Contact:
Michelle Haworth
Cornerstone OnDemand, Inc.
P: 310-752-0178