Survey Reveals Americans Don’t Feel Valued in the Workplace – and Employers are Overlooking Simple Solutions

Cornerstone OnDemand Employee Attitude Survey highlights risks organizations face in losing employees as economy improves and reveals how simple gestures can improve morale and retention


Santa Monica, Calif., April 29, 2010 – Escalating demands of the American workplace – from staff cuts and tighter budgets to increasingly difficult workloads – have created an environment where employees don’t feel they are valued appropriately by executives and superiors.  However, a new survey of 584 working Americans conducted by Kelton Research and sponsored by learning and talent management solutions provider Cornerstone OnDemand reveals that employers are overlooking simple solutions to improve employee morale and loyalty – and reduce the risk of losing employees as the economy improves.


Nearly three in five (56 percent) employed Americans say that aside from compensation and benefits, being appreciated would motivate them to stay in their current position – even more so than an opportunity to advance their career (46 percent). 


Additionally, more working women than men (62 percent vs. 50 percent) feel that, aside from money and benefits, being appreciated would make them stay put.  Yet, 54 percent of working Americans say that their colleagues appreciate them more than their supervisors or company executives.


If you had to select one, which of the following currently appreciates you the most?



While the economy may have made it difficult for employers to reward their workers with raises and additional benefits, they need to embrace other ways of showing appreciation.


If your employer had to make cutbacks, such as reduce staff, wages or benefits, which of the follownig, if any, would you like as a token of their appreciation for staying at the company?



“American workers simply want to be empowered to do a good job and be recognized for their contributions,” said Adam Miller, president and CEO of Cornerstone OnDemand.  “If companies don’t clearly communicate how employees can contribute to organizational goals and provide adequate training and performance feedback, they risk losing their best people as the economy improves.  This kind of turnover is costly and can dull a company’s competitive edge.”


Eye on the Future

Companies seeking to avoid excessive turnover as the economy recovers need to close the communication gap and empower employees to perform well in their roles.  The survey found that in the last six months:


  • Over two in three (68 percent) employed Americans gripe they haven’t received useful feedback from their supervisors


  •  Over four in five (82 percent) employed Americans have not established their career goals with their superiors
  • More than half (53 percent) of working Americans haven’t felt they have a clear understanding of how their role contributes to company objectives
  • One in four (25 percent) Americans with jobs have been given new duties or responsibilities at work that are outside of their skill set


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About the Cornerstone OnDemand Employee Attitude Survey
The Cornerstone OnDemand Employee Attitude Survey was conducted by Kelton Research between March 17 and March 24, 2010 using an email invitation and an online survey.  Quotas are set to ensure reliable and accurate representation of the total U.S. population ages 18 and over.


Results of any sample are subject to sampling variation.  The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results.


In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.


To view the complete results of the survey, please visit:


About Cornerstone OnDemand
Cornerstone OnDemand empowers people around the world with on-demand, integrated learning and talent management software and services for connecting, developing and performing in the workplace.  Cornerstone’s Software-as-a-Service (SaaS)-based solutions span the workforce lifecycle, including onboarding, learning, social networking, compliance, performance, compensation and succession planning.  The company also provides extended enterprise solutions to help companies better train and collaborate with customers, vendors and resellers.  Available in 16 languages and supported by global, 24x7 customer care, Cornerstone is used by more than 3.3 million active subscribers in 141 countries.  The company is headquartered in Santa Monica, California and has international offices in London, Paris, Munich and Tel Aviv. 


Cornerstone® and Cornerstone OnDemand® are registered trademarks of Cornerstone OnDemand Inc. 


Press Contact:
Michelle Haworth
Cornerstone OnDemand, Inc.
P: +1 (310) 752-0178