Conducting annual reviews is an exercise in futility for everyone involved: managers rush to gather a year’s worth of hastily written sticky notes while employees nervously wonder if the feedback they’ll get is accurate or even addresses their career growth goals. So what can companies do to make reviews more effective?Conducting annual reviews is an exercise in futility for everyone involved: managers rush to gather a year’s worth of hastily written sticky notes while employees nervously wonder if the feedback they’ll get is accurate or even addresses their career growth goals. So what can companies do to make reviews more effective?