The 4 benefits of a personalized learning program
MARCH 15, 2018
It's no secret that learning is an essential part of what makes organizations thrive. According to Deloitte's 2017 Global Human Capital Trends report, 83 percent of executives say improving employee careers and transforming corporate learning is important or very important.
Great learning starts with great content and a successful learning content strategy must go beyond the traditional classroom approach. Learning content management systems of today should focus on the employee, providing personalized content when and where they need it.
A strong personalized learning program also proves the value and ROI of L&D to company executives. And, when executed correctly, this personalized learning approach—education optimized to fit individual needs and driven by learner interests—gives employees the opportunity to develop and grow critical skills while saving an organization time and resources. Here are four reasons to invest in a learning content strategy at your company.
1. Attract and Retain Top Talent
When changing job roles, 93 percent of U.S. adults left their employer—only 7 percent took a new position within their same company, according to a Gallup poll. Employee turnover is costly, but the right personalized learning program can help boost retention numbers.
Simply put, employees who have the resources to grow in their careers at an organization will be more likely to stay there. Eighty-seven percent of millennials believe development opportunities are an important job attribute, and nearly two-thirds say opportunities to learn and grow are extremely important when applying to a job.
Defined career paths supported by learning and development initiatives are an attractive benefit to job seekers and are a good reason for employees to stay put. An effective personalized learning strategy should focus on the end user with content specifically geared towards what employees need and want to know. This helps create a better user experience around learning—and a better user experience results in more engaged and loyal employees.
2. Encourage Open Communication to Help Close the Skills Gap
The right learning content management system can help open lines of communication between colleagues, managers and company leaders, creating a productive and trusting work environment. Empower employees by giving them the ability to express what they want to learn, provide honest reviews of learning courses and share recommendations with peers.
As the U.S. continues to struggle with a skills gap, personalized learning initiatives like these will prove to be more important than ever. There are a number of factors causing this skills gap—older workers putting off retirement, hiring managers saying younger jobseekers aren't prepared, and automation changing the way we work—but the end result is the same. Organizations are struggling to find employees who have the skills they need.
A personalized learning program is a key part of helping employees gain the skills they need to do their job both now and in the future. In fact, 90 percent of executives believe learning and development programs would help close the skills gap in the U.S. workforce. A collaborative learning environment where employees can work together on projects, share best practices and discuss learning concepts fosters open communication and nurtures self-development.
3. Create a Learning Culture
Making learning stick ultimately comes down to an organization's culture. A culture that promotes and supports learning is one that is dedicated to career development, welcomes knowledge-sharing and embraces the philosophy of personalized learning.
Organizations with a strong learning culture are 52 percent more productive and have higher engagement and retention rates. To grow this culture, don't limit personalized learning to educational content alone. Encourage employees to share and develop their own content through videos or blog posts.
When employees are able to contribute to and activity participate in their own learning, they will be more motivated to pursue learning opportunities. Use personalized learning technology to explore new learning environments outside of the traditional classroom space. Conferences, online courses, videos and forums are all great resources for employee development and contribute to a distinctive learning culture.
4. Link Learning to Corporate Goals
Connecting learning to business outcomes isn't always easy, but it can provide valuable data showing how learning initiatives are contributing to growth. New hire retention rates, time to fill, hiring satisfaction and revenue per employee are all points that can be measured and weighed against learning outcomes.
Seeing concrete results of how learning can impact business success inspires employees and is beneficial to executives. In addition to aligning learning with business outcomes, learning can also be linked to individual performance. Use personalized learning to create defined career paths, and then link specific outcomes and markers to performance reviews along the way.
Developing a learning content strategy and bringing personalization into the mix is an ongoing process that must evolve over time as your organization grows and changes. These initiatives can greatly benefit businesses by increasing retention, productivity and performance, leading to an empowered employee base and organizational success.
Looking to implement your own learning content strategy? Find out more about how Cornerstone's solution can help you develop a personalized approach to learning.
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