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Why you should rethink your learning content management strategy


Why you should rethink your learning content management strategy

FEBRUARY 28, 2018

Thanks to rapidly advancing technology, there's a revolution underway in the global skills and job market, and it's changing the way workers learn and consume learning content.

As a result, employers stuck using the same old learning and development tools may find it increasingly hard to keep up with the pace of change in the modern workplace.

Here are five reasons to rethink your learning content management strategy so that you can attract, develop and retain top employees in today's job market.

1) Job Skills Have a Shorter Shelf Life

According to a Deloitte study, the half-life of a learned skill in 1984 was 30 years, but in 2016 it has shrunk down to five years.

The rapidly changing skills requirements will affect all types of jobs, the World Economic Forum's Future of Jobs report revealed, and your business may be at risk if you fail to adapt. Learning content that organizations provide needs to evolve faster to keep up with the pace at which required skills change. A once-hot skill can quickly become outdated and replaced, which means that learning content has to be adjusted accordingly. To stay on top of rapid changes, you'll need to implement a learning content strategy that's flexible and easy to update.

2) Everyone Is Drowning in Information

eLearning content is being created and shared faster than you can blink. While today's employees want to direct their own learning, digital information overload can make that a difficult task without a roadmap.

L&D experts typically have to sift through mountains of content before they can get down to the task of curating a learning curriculum tailored to the needs of their organization and its employees. As employers shift from owning learning content to serving as learning curators, they'll need a smart LCMS to help them find the latest and most relevant information.

Cornerstone's content subscription model, for example, pushes regularly updated content to the learning platform without users having to search for it, which makes learning content curators' jobs easier. And Cornerstone's partnerships with content providers such as TED, Grovo and Power Forward ensure that fresh material is always available.

3) Learning Needs Are No Longer Job-Specific

Driven by changes in technology, today's jobs demand agility. That means that a successful learning content management strategy must have broad educational goals and applications. Instead of teaching workers a narrow set of skills for specific jobs, consider cultivating a holistic learning environment.

This entails creating a learning space that sparks employees' curiosity, gives them the freedom to expand their knowledge to areas outside their comfort zones and expertise and makes learning accessible all the time.

4) Tech-Savvy Millennials Are Taking Over

By 2020, half the workforce will consist of millennials, and they'll have different expectations for work and learning than previous generations had.

This always-connected generation views ongoing, easy access to learning content as a must-have, yet more than two-thirds of companies admit they fall short when it comes to developing millennial leaders, according to Deloitte Insights.

Skilled leaders are are also in short supply. According to the Global Leadership Forecast from Development Dimensions International, 85 percent of executives are not confident in their leadership pipelines. To rectify this, our content learning strategy needs to provide leadership training to millennials in a format they will find useful and engaging.

Today, that means using a blended learning approach, where traditional, classroom-type trainings are increasingly being supplemented with eLearning courses for better engagement and retention.

5) The Use of Mobile Devices Is Exploding

More employees—not just millennials—are bringing their own digital devices to work instead of relying solely on desktop computers provided to them.

A learning content strategy that requires everyone to assemble in a classroom or laboratory at the same time—or even log into the company's network from their desks—no longer meets the needs of the modern worker. It all comes down to a blended learning approach. Your learning content management system (LCMS) needs to be mobile-friendly so that learners can access it anytime and anywhere.

And, for the optimal learning experience, you'll need an LCMS that comes with a native mobile app, not a mobile-responsive site with an app-like appearance.

Are you ready to move your learning content strategy forward? Learn more about Cornerstone's Learning Management Platform, which integrates a personalized, learner-focused experience with fresh, modern content.

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