Senior Director of Demand Generation – US & Canada


You are a master of field marketing strategy and execution in a B2B software environment. The Senior Director of Demand Generation is a key hire for Cornerstone OnDemand to support our rapid growth. Reporting to the VP of Marketing, this candidate will develop and execute on all marketing strategies and programs designed to nurture and create qualified sales leads and pipeline across large enterprise, mid-market, SMB and vertical segments. The candidate will preferably be willing to work from our global corporate headquarters in Santa Monica, California.




  • Develop and execute marketing strategy and plans to grow Cornerstone revenues and market share in the US and Canada
  • Develop and implement high impact, integrated campaigns to generate demand, qualified leads and sales pipeline
  • Partner with sales to understand the customer climate and sales needs in order to develop effective programs and tools
  • Measure and report on effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, efficiency and revenue generation
  • Align marketing programs and activities with overall corporate marketing strategy
  • Be an inspirational leader to direct reports


Experience / Qualifications


  • Minimum 10 years experience in marketing business-to-business software solutions; SaaS marketing experience strongly preferred
  • Have lived and breathed demand gen and support for sales teams across geographic and vertical segments
  • Expertise in marketing to SMB and large, global enterprises, across verticals
  • Master at marketing operations, automation, infrastructure and measuring ROI – experience with Salesforce, Eloqua a big plus
  • Strong creative flair and understanding of positioning the right message to the right audience
  • 5+ years of proven experience leading a demand gen team to over deliver results, in budget
  • Should be self-motivated and results-oriented, have excellent analytical and communication skills, and be a team player
  • Ability to flourish in an extremely fast-paced, high-growth environment
  • MBA preferred


Excellent Benefits


Full Medical, Dental, Vision and Life insurance Benefits, Fresh Fruit Tuesday, Bagel Breakfast Wednesdays and Free Lunch Fridays, Gym Membership, 2 Weeks Vacation, 401K, Flexible Spending Benefits, Annual Performance Review and STOCK Options, all in a Beautiful Business Park in Santa Monica, Ca.


About Cornerstone OnDemand


Cornerstone OnDemand empowers people around the world with on-demand, integrated learning and talent management software and services for connecting, developing and performing in the workplace. Used by more than 6 million active subscribers in 176 countries, the company is headquartered in Santa Monica, California and has international offices in London, Paris, Munich, Mumbai and Tel Aviv. A successful software company with a smart workforce, we offer a fun entrepreneurial, collaborative, and challenging work environment.


Cornerstone OnDemand is also committed to empowering communities around the globe by improving access to education and opportunities through the Cornerstone OnDemand Foundation.


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