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Reducing disaster relief volunteer recruiting from 4 hours to 2 minutes

Team Rubicon reduced recruiting and coordination time, instantly delivered training, improved the volunteer experience.

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"With Cornerstone, it takes two minutes to verify someone is administratively and logistically ready to deploy. It makes a huge difference. We sent 60 volunteer responders to Nepal and only had to make one phone call. We had zero misses."
Pat Ross III
National Membership Coordination, Team Rubicon

Team Rubicon unites the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams all over the world. By providing veterans a mission that helps them regain a sense of purpose, community and identity, Team Rubicon is building the strongest, most effective cadre of disaster response workers in the world.

Team Rubicon recruits, trains and deploys volunteer emergency response teams comprised mainly of veterans all over the world. Yet the nonprofit’s paper and spreadsheet-based volunteer management system severely hampered timely deployments. “We used Excel for our rosters and had to do everything manually. Communication was by email, and yet because we had 200 new volunteers a week, one-on-one email correspondence was completely unsustainable,” said Pat Ross, national membership coordination at Team Rubicon. “Because all of our information was decentralized and housed on individual computers, we really depended on human will to muscle through the volunteer coordination and deployment process.”

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Why Cornerstone

Team Rubicon knew they needed a better solution to efficiently manage and deploy hundreds of new volunteers joining every week. “We were hoping to change the way disaster response works, but our systems were brittle and not scalable,” said Ross. “When we conducted an operation to the Philippines, we had to fly in 5-10 regional leaders to Los Angeles, review social media, send emails and man the phones. It took 4 hours to recruit, organize and coordinate the deployment of each individual. We really needed a system that could keep up with our sheer velocity in volunteer processing, orientation and engagement.”

Team Rubicon implemented Cornerstone’s Connect, Learning and Extended Enterprise solutions. “Cornerstone doesn’t crash. You log in, it works,” said Ross. “One of the coolest things about Cornerstone is that we can do a bunch of integrations through APIs, including background checks, personnel management and mass notifications. Cornerstone is willing to participate with other companies to make the entire ecosystem better and make things easier for us. In the software space, that is a huge deal.”

The Results

Acquired real-time visibility into talent. Ensuring that high performance, high potential talent is succession-ready is critical to Hyatt’s longevity and success. “Today, we’re very fortunate. With Cornerstone Succession, we have accurate, realtime succession information that interfaces with our HR system,” said Goldberg. “When someone is promoted, they are removed from the People Finder Report. Everyone has complete visibility into available talent.”

Reduced candidate sourcing time. Previously, finding the right talent for the right job was very time intensive. “Before, it took well over a month to find the right candidate,” said Rocco Lafronza, recruiting manager at Hyatt Regency Chicago. “With Cornerstone, it can take as little as a couple of days.” Via the People Finder Report, Hyatt leaders can quickly source internal candidates for open jobs worldwide. “Cornerstone helps us find internal talent very quickly and easily,” said Goldberg.

Increased frequency and consistency of talent reviews. Previously, talent reviews were an arduous process, difficult to execute with regular frequency. With Cornerstone Performance, Hyatt now conducts talent reviews every six months. “With thousands of colleagues in the U.S., it’s a challenge to make sure that everyone’s career interests and development needs are being considered,” said Doug Sullivan, assistant human resource director at Hyatt Regency McCormick Place. “Cornerstone allows us to connect those who are seeking out new career opportunities and development with our talent needs.”

Improved associate engagement. Since implementing Cornerstone Performance, Hyatt associate engagement scores have increased. Transparency has been a factor in the increase: associates now have instant access to their performance reviews, including challenges, strengths and weaknesses. “Performance is important factor in understanding how engaged people are with Hyatt,” said Goldberg. “Those people who feel and know they’re contributing value to the company are the ones moving Hyatt forward and taking care of our guests.”

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