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The Friedkin Group uses Content Anytime to fuel workforce growth across business units

The Friedkin Group

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The Friedkin Group, Inc. (TFG) represents a consortium of businesses focused in the automotive space, as well as the hospitality and entertainment industry. The automotive business is the focus of TFG’s Cornerstone implementation and provides finance and insurance, marketing, automotive transport and distributing vehicle parts to more than 150 dealerships across Texas, Oklahoma, Louisiana, Mississippi and Arkansas.

A Learning Approach As Dynamic As Its Workforce

TFG needed a best-in-class learning approach that would meet the needs of a growing company. To continue its success and further that growth, the company decided to invest in a platform that would support career development across the organization. But finding a solution dynamic enough to meet the needs of associates across these varying sectors posed a challenge. The combination of Cornerstone’s Learning and Content Anytime subscriptions proved to be the solution TFG needed, offering interactive and engaging learning content that would meet the demands of TFG’s diverse—and ever-growing—workforce.

OnDemand Learning Keeps Business Running Even When Disaster Strikes

When Hurricane Harvey tore through the southern U.S. in 2017, TFG felt the impact. The category four storm completely flooded the company's corporate HQ in Houston. With over 20 inches of water in the building, it was clear no one was going back to their desks anytime soon. But, TFG’s associate development and compliance needs had to continue, and thanks in large part to Cornerstone, they were able to do so nearly seamlessly.

Keeping Associates Learning and Engaged Wherever They Are

To keep these diverse businesses running, TFG associates worked remotely for two weeks before occupying a temporary office for the next four months. Some businesses would have struggled to recover from such disruption—not TFG. Thanks to the help of Cornerstone’s on-demand learning platform, which TFG implemented in 2015, associates could access learning as well as performance reviews, from their home or temporary office space, or anywhere else they were working.

Looking back, “if all we had was instructor-led training, we would have been in a tough spot because no one was onsite and the focus was on keeping the business running,” TFG Manager of Learning & Development Rob Denton says. “Instead, Cornerstone enabled us to get relevant information out to associates, wherever they were.” TFG kept the strategic momentum going, and today the enterprise offers associates thousands of curated courses through Cornerstone’s Professional Skills and Leadership and Management subscriptions to enable continued growth and development.

Engaging and Meaningful Learning Content

In the age of smartphones, TFG’s associates expect content that is fast, easily accessible, and user-friendly. That’s especially true for the next generation entering the workforce, the Gen Zers, also known as Digital Natives.

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TFG knew it needed an innovative approach to learning—not only to accommodate its newest hires, but also to help tenured associates adapt and grow as technology changes business operations. By investing in Content Anytime’s Professional Skills and Leadership and Management subscriptions, TFG effortlessly drives relevant, engaging content across the workforce—making development as binge-worthy as content on similar platforms like YouTube.

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"With Content Anytime, TFG went from roughly 60 instructor-led courses to 2,500 expertly-curated online, microlearning courses for associates to choose from."
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Driving Targeted Learning, Across Modalities

One of the reasons TFG continues to invest in Cornerstone is the ability to satisfy diverse learning preferences. For example, drivers employed by US AutoLogistics, LLC (USAL), an automotive transport business within TFG, are always on the go, so many of them require on-demand learning courses that they can access at their convenience from wherever their work takes them.

“Before, if we had a driver on the road and they had training, they had to stop at a terminal, sit down at the computer, and take it,” Denton said. “Thanks to Cornerstone, we now just give them a push notification that tells them about assigned training, and they can complete via a tablet they have in their truck.”

In an effort to increase program engagement and awareness, TFG rebranded the Cornerstone platform as “Develop U,” complete with a bespoke collegiate logo to complement it. TFG also organized a tailgate-themed party to introduce the platform and demonstrate how to navigate it.

Committed to catering to a diversity of learning styles, TFG configured Content Anytime to give leaders of all levels the ability to create their own learning playlists and post relevant content for their specific business units. Associates stay up-to-date on the latest learning trends by subscribing to playlists for automatic notifications whenever new course content is available. Instead of having to constantly check if new content is available, regular notifications guarantee that associates never miss a learning opportunity.

Content is Key to Unlocking the Next Generation of Leaders

Businesses like TFG must always be prepared to navigate the next big challenge—whether it be a hurricane or a new technology trend. Much of the company’s success comes from good leadership, and Content Anytime has a direct hand in helping foster emerging leaders through its Leadership and Management subscription.

Blending the accessibilityof Content Anytime’s topics with instructor-led learning provides a blended learning approach thatallows TFG associates to apply course content confidently. With Content Anytime, they know they are equipped with the knowledge and expertise needed to successfully navigate a changing business environment. Content Anytime course content runs the gamut-from the basics of employment law to how to run effective meetings-and meeting the leader where they are with the skills they need to develop next.

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"Cornerstone Content Anytime allows us greater flexibility to meet the diverse learning needs of business units across the organization and offers content that meets the unique challenges that each business unit faces."

“TFG continues to see changes in the learning space,” Denton says. “It’s no longer enough to just tell someone they need to know something and have them learn it. Now, people want to know why they’re being asked to learn certain skills. With Cornerstone, we can be strategic in helping associates understand the meaning behind these initiatives and delivering it in the moment they need it most.”

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