How to improve the recruiter experience
September 27, 2018
Recruiting isn't always thought of as the most strategic position within an organization. It doesn't help that historically recruiters had to spend a lot of their time on manual and time-consuming processes such as reading through applications, scheduling interviews and answering frequently asked questions, rather than—building relationships with talent. Today's highly competitive labor market makes it even harder for recruiters to do their job—76 percent struggle to find qualified candidates.
But thanks to more holistic recruiting technology platforms, automation and better data that give recruiters improved insight into the candidate funnel, that's all changing. By removing the administrative burden from recruiters, organizations can boost revenues, decrease spend, attract better qualified candidates and improve the overall recruiter experience.
Streamlining the Recruiting Process
On average, it takes more than 230 hours to identify candidates, conduct interviews and fill an open position. That doesn't leave much time for recruiters to focus on other important aspects of their job such as collaborating with employees to seek out promising referrals, thoroughly vetting candidates or creating an effective onboarding process.
In order to create the best possible recruiter experience, organizations must focus on streamlining the recruiting process itself. For example, time can be saved upfront with clear, well-written job descriptions. Job postings that are detailed yet to the point will help attract the right talent from the start, so that recruiters don't have to spend time sifting through unqualified applicants.
Seeking out alternative ways to reach talent—via social media, events or approaching passive candidates—can also help attract top talent to apply for a job. Simple tools such as automated checklists, email templates and pre-written answers to frequently asked questions can help recruiters save time and stay organized as well.
Automation to the Rescue
Today, automation plays a big role in improving the recruiting process, saving recruiters time and taking over the manual tasks that come with finding and interviewing a candidate. Artificial intelligence (AI)-enabled software can automate much of the sourcing, screening and pre-qualification processes. Software can match qualified candidates to specific job requirements and recruitment chatbots can respond to emails, schedule interviews and carry out simple conversations on social media platforms.
Technology platforms provide recruitment metrics that shine a light on areas that need improvement, enabling recruiters to further optimize the hiring process and make more informed decisions. Automating initial recruitment tasks and using analytics to gain insight into the hiring process can help raise conversion rates, reduce hiring time and keep recruiting teams on track.
Better Recruiter Experience Breeds a Better Candidate Experience
Removing the administrative burden from recruiters allows them to concentrate more on the talent they're attracting. Time-consuming job applications, lack of information and poor communication create a negative experience for candidates. In fact, 60 percent of candidates say they won't finish an application that takes too long to complete, and a poor experience may prompt them to spread the word to other potential applicants or deter them from applying to the same organization in the future.
Again, technology platforms and automation can help here, providing the capability to create optimized career websites that showcase an organization's brand and culture, walk candidates through automated screening questions and provide options to self-schedule interviews and easily check application status.
A human touch is crucial at certain parts of the recruiting process, but candidates don't need it at every touch point. There's a lot that can be automated to ease frustration and these small adjustments can go far in helping recruiters identify better talent and get them in the door faster.
By utilizing technology platforms and automation tools to streamline the hiring process, organizations can remove much of the administrative burden for recruiters. When recruiters have the time, flexibility and tools to make strategic hiring decisions, candidates will have a more positive experience and the recruitment process will improve, resulting in lasting, long-term benefits for the organization.
Looking to remove the administrative burden from your recruiting department? Cornerstone applicant tracking system (ATS) software automates hiring processes to create a better experience for candidates and for your hiring team.