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Case Study

Metro PCS

MetroPCS Communications is one of the nation’s leading providers of flat-rate, no-annual-contract, unlimited wireless communications service. MetroPCS operates more than 150 company-owned stores, and approximately 4,500 independent authorized dealer locations (“doors”). For MetroPCS, a lack of one-on-one contact with the thousands of employees hired directly by the dealer doors made it difficult to provide timely, relevant training. While the company operated an online university designed to give sales associates access to product, rate plan, and selling skills information, the learning management system (LMS) used to create and run the university was both unreliable and limited in its functionality. Even worse, the online university vendor’s customer service was woefully inadequate, and as the system lacked a way to identify end users, MetroPCS couldn’t reliably track which associates were accessing and completing training and how training was affecting sales.MetroPCS Communications is one of the nation’s leading providers of flat-rate, no-annual-contract, unlimited wireless communications service. MetroPCS operates more than 150 company-owned stores, and approximately 4,500 independent authorized dealer locations (“doors”). For MetroPCS, a lack of one-on-one contact with the thousands of employees hired directly by the dealer doors made it difficult to provide timely, relevant training. While the company operated an online university designed to give sales associates access to product, rate plan, and selling skills information, the learning management system (LMS) used to create and run the university was both unreliable and limited in its functionality. Even worse, the online university vendor’s customer service was woefully inadequate, and as the system lacked a way to identify end users, MetroPCS couldn’t reliably track which associates were accessing and completing training and how training was affecting sales.

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