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Case Study

Zero motorcycles case study

Founded in 2006, Zero Motorcycles is the world leader in electric motorcycle sales. The company serves both the consumer and the fleet markets in more than 30 countries. Keeping more than 250 dealers up to date on how to sell and service the company’s electric motorcycles required a team of regional managers who traveled throughout the year to deliver in-person training. Yet frequent dealer staff turnover, as well as the rapid addition of 30 new dealerships in the last year alone, made Zero Motorcycles’ in-person training method unsustainable.Founded in 2006, Zero Motorcycles is the world leader in electric motorcycle sales. The company serves both the consumer and the fleet markets in more than 30 countries. Keeping more than 250 dealers up to date on how to sell and service the company’s electric motorcycles required a team of regional managers who traveled throughout the year to deliver in-person training. Yet frequent dealer staff turnover, as well as the rapid addition of 30 new dealerships in the last year alone, made Zero Motorcycles’ in-person training method unsustainable.

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