Benefits of microlearning for employee training
OCTOBER 06, 2017
Constant employee training and development are critical to an organization's success. But in an age where workers are faced with information overload, identifying effective opportunities for training that don't simply add to the noise is critical.
Enter: microlearning, a relatively new trend in workplace learning and development that delivers information to learners in digestible pieces over time (usually under 5 minutes). Microlearning benefits include enabling employees to learn on-the-go and on their own time—and when workers are more engaged with learning, it means better results for the company.
Companies know they need to work on employee training and development. The problem? Employees are often too distracted and overwhelmed by work responsibilities that they don't feel they have time to learn. On average, Bersin by Deloitte found that people only have 1 percent of their workweek to focus on learning, and employees are now interrupted as frequently as every five minutes.
In addition to distractions, workers are simply too busy and impatient to sit down and complete hours-long training. Most learners will not watch videos more than four minutes long, and 55 percent of people spend fewer than 15 seconds on a website.
What is microlearning?
Microlearning can consist of content and employee development tools like short articles, e-books and videos and classes that can be completed in just a few minutes.
Studies have proven the benefits of microlearning. Microlearning causes the transfer of learning to be 17 percent more efficient, not to mention cultivating 50 percent more engagement. Microlearning is also more compatible with the functioning of the human brain: People learn better in three to seven minute stretches as opposed to when they are required to focus for several minutes or even hours.
The power of video
Not all microlearning tools are created equal. Video is the most popular format for microlearning: 72 hours of videos are uploaded to YouTube every 60 seconds and one-third of online activity is spent watching video. When employers produce videos, experts recommend making content under two minutes long, since people start to tune out after that two-minute mark.
Studies have revealed that the typical person's attention span today is only five minutes. Even if classes, articles or e-books are mostly text-based, they should also include visuals, since visual cues help people remember information better.
Getting started with microlearning
Microlearning is going to transform how your employees learn and retain information, which has a direct impact on your bottom line. Today, the total estimated loss to a company thanks to ineffective training is $13.5 million per year per 1,000 employees. By increasing worker engagement and improving productivity, an investment in microlearning is an investment in the success of your organization.
Are you interested in improving your employee training and development program through microlearning? Cornerstone has the solution: A learning management system that supports organizational goals and accelerates employee performance. Learn more today.
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