The road to the Aflac On Demand LXP rollout
After customizing the LXP, the team prepared for an internal rollout. They promoted it with rotating territory calls, supplemented by a strong communications framework (including emails and text messages to senior leadership) on how to get involved to ensure success.
80% of the market directors are actively-engaged users on the LXP, and about 75% of managers are active users. With senior leadership buy-in strong, the Aflac team turned their focus to driving the same type of learning engagement with the field agents. Positioning the value of a self-driven learning experience and peer knowledge sharing has been paramount.
From Cook’s perspective: “For our agents, the LXP is a place where they go to learn, grow, and develop — both professionally and personally — and they get to experience it all in a consumer grade streaming experience.”