As Millennials continue to join the workforce in droves, companies have learned that these 20-somethings are a complicated bunch. Not much is black and white for them: sometimes they opt for flexibility over higher pay, they like change and movement and they want to live in an urban environment rather than stake a claim in the 'burbs with a white picket fence. As we continue to understand what makes a Millennial tick, there are some cities that have a handle on how to attract them — and get them to work.
Here are five urban areas that claim the top market for Millennials, according to a recent report from Nielson:
1. Austin, TX — Percent of U.S. Millennials: 16
- Metro Population: 1,889,700
- Major Industries: Technology, pharmaceutical, biotechnology
- Median Household Income: $58,932
- Median Home Price: $221,600
- Unemployment: 4.3%
- Job Growth (2013): 4.6%
- Cost of Living: 10.1% above national average
- Largest Employers: Dell, Freescale Semiconductor, IBM, Apple, AT&T
- Fastest Growing Companies: Simpler Trading, Main Street Hub, Phunware
2. Salt Lake City, UT — Percent of U.S. Millennials: 15
- Metro Population: 1,181,300
- Major Industries: Tourism, health care, transportation
- Median Household Income: $61,451
- Median Home Price: $237,600
- Unemployment: 3.6%
- Job Growth (2013): 3.0%
- Cost of Living: 3.2% above national average
- Largest Employers: Delta Airlines, Qwest Communications, Novus
- Fastest Growing Companies: Goal Zero, Equinox Business Solutions, VRx
3. San Diego, CA — Percent of U.S. Millennials: 15
- Metro Population: 3,222,600
- Major Industries: Defense, tourism, technology
- Median Household Income: $63,925
- Median Home Price: $460,600
- Unemployment: 6.5%
- Job Growth (2013): 2.6%
- Cost of Living: 22.8% above national average
- Largest Employers: AT&T, Cox Communications, Qualcomm
- Fastest Growing Companies: Multifamily Utility, PhotoBin, Paradigm Mechanical
4. Los Angeles, CA — Percent of U.S. Millennials: 14
- Metro Population: 10,058,600
- Major Industries: Entertainment, aerospace, tourism, technology
- Median Household Income: $55,145
- Median Home Price: $397,300
- Unemployment: 8.2%
- Job Growth (2013): 2.7%
- Cost of Living: 18.7% above national average
- Largest Employers: Target, Bank of America, Walt Disney, Home Depot
- Fastest Growing Companies: Fuhu, Quest Nutrition, American Solar Direct
5. Denver, CO — Percent of U.S. Millennials: 14
- Metro Population: 2,687,300
- Major Industries: Aerospace, telecommunications, technology
- Median Household Income: $62,222
- Median Home Price: $278,400
- Unemployment: 5.7%
- Job Growth (2013): 3.6%
- Cost of Living: 6.5% above national average
- Largest Employers: HealthONE, Comcast, United Airlines, IBM
- Fastest Growing Companies: LED Supply, Stoneside Blinds & Shades, Phidiax
Images via Canstock Photo
Mer information
Vill du lära dig mer? Utforska våra produkter, kundberättelser och det senaste i branschen.
Blogginlägg
LinkedIn Live: Så håller du din organisation agil hela tiden
Steve Goldberg, HCM research & advisory och Jennifer Borun, senior director, analyst relations och strategic engagement satte sig ner i LinkedIn Live för att diskutera hur du kan vägleda din organisation, lösa framtida problem och lyckas på en instabil marknad.
Blogginlägg
Trend 2023: Stora förändringar för HR
Alla organisationer vill bli bättre på förändring. Samtidigt sitter många organisationer fast i gamla hjulspår och har svårt att förändras. Kan 2023 bli året då det tar fart på riktigt? Det tror Pia-Maria Thorén på Agile People, och nämner att en viktig trend är att många ekonomiavdelningar nu börjar sluta göra årliga budgetar och istället siktar på kontinuerliga prognoser. Och det kommer även att leda till stora förändringar för HR och ledare.