EBook

What SMBs need to know about purpose in the workplace

Business leaders are key to providing purpose in the workplace; many of them just dont realize it yet. Providing a sense of purpose is critical for any business; its oftentimes the key motivator for getting employees into the office and doing great work each and every day. After all, when they feel like their work contributes to a higher good—whatever that may be for your specific business—theyre more likely to stick around for the long term and do whatever they can to help the business succeed. However, purpose can take on different forms depending on who you speak to. Researchers from PwC asked both employees and leaders what they felt were the top three reasons for having purpose in the workplace.

Related Resources

Want to keep learning? Explore our products, customer stories, and the latest industry insights.

How HR can win in the Skills Economy: Ageas case study

Video

How HR can win in the Skills Economy: Ageas case study

In this 30-minute session, Cindy Canoot, HR Manager and PMO for HR Technology, Processes and Analytics at Ageas will share with you some best practices and ideas to thrive in the skills economy.

The Impact of The Skills Economy on Organisations Today

Video

The Impact of The Skills Economy on Organisations Today

Spotlight on Electrolux and Ageas: Preparing for and maintaining impactful learning programs

Customer Story

Spotlight on Electrolux and Ageas: Preparing for and maintaining impactful learning programs

Driving business outcomes from an investment in learning content requires an engagement strategy that makes learning materials available and accessible to employees. Organisations need to launch and maintain learning programmes effectively to ensure they have maximum impact on both employees and the business as a whole. Both Ageas and Electrolux have successfully launched digital learning programmes, each taking steps to maintain and sustain engagement. How did Electrolux prepare to launch its learning campaign? Electrolux manages organizational learning and knowledge management with formal learning networks, Internet-based knowledge, as well as a company-own education facility. Learner engagement is one of the most important aspects for Electrolux to continuously develop talents. Therefore, Electrolux offers a plan for a learner engagement campaign that includes four main steps. 1. Knowing your audience Electrolux conducted interviews with employees to ensure the company’s learning and development strategy would meet their needs. In doing so, the company was able to connect learning content with the right audience. 2. Connecting it to your brand Electrolux believes using familiar, consistent branding helps make learning more memorable to create a long-term impact on its employees' behaviours. 3. Make it relevant and engaging Based on external and internal insights, Electrolux discovered that more frequent quarterly learner programmes cultivated higher levels of employee engagement than one large campaign launch. Employees were also awarded badges for each completed course, with leader boards to gamify the learning experience and motivate employees to participate. 4. Track performance for key insights Electrolux tracked and used metrics from the programme to gain deeper insights about its course completion rates. Using a previous campaign as a benchmark, Electrolux found that the success of their new learning strategy exceeded expectations. How did Ageas build an impactful learning content strategy? Ageas launched its digital learning platform two years ago but has always been conscious not to overwhelm employees with its vast library of learning material available. Ageas adopted a three-pillar strategy to reduce unnecessary noise and guide its people to the right learning content to spur their growth and development. 1. Generate one voice Key messages were planned each month from business, wellbeing and learning perspectives. These key messages were conveyed through links and content shared on Ageas’s digital platform to ensure messaging was aligned and consistent. 2. Make it relevant Ageas created its own competency framework to guide learners and help connect them with the most relevant learning materials. One such framework is “Technical Heroes”, which consists of nine core competencies that employees see right away on the landing page, each with links to relevant materials. By specifying the key areas of development and making learning material easy to access and navigate, learners are able to focus on what is most relevant to them. 3. Weave learning content into the digital onboarding journey Ageas has integrated its remote onboarding processes into the digital learning platform. Leveraging a combination of suggested learning materials (specific to the job or function of the employee) and live induction sessions has enabled a smoother, more consistent onboarding process. The impact of a successful learning strategy Investing in the best learning materials is only half of the equation. If learners are not interacting and engaging with the materials, the investment is not accomplishing its purpose. Learning must be at the core of every business decision, and leaders must inspire employees to take charge of their own development journeys. With a collective growth mindset throughout the business, the opportunities for innovation are vast.

Schedule a personalised 1:1

Talk to a Cornerstone expert about how we can help with your organisation’s unique people management needs.

© Cornerstone 2022
Legal