블로그 게시물

How CSR can help to attract and retain talent

Carlos Rivera

Regional Sales Manager Spain

The philosophy of corporate social responsibility, or CSR, in the business world has gained momentum within the past 10 years or so. Companies are assuming responsibility for the effects they produce at a social, economic and environmental level, and are committing themselves to increasing positive impact and reducing any negative impacts.

Organisations that have CSR initiatives will often be favourably positioned against competitors. However, the effect CSR has on the company itself is often overlooked, especially in talent management. In light of this, here are four reasons why CSR contributes to the selection and retention of talent:

Recognition of employee welfare

One of the main areas that CSR addresses is the welfare of employees and the employee experience. The workforce is made up of stakeholders who act as company ambassadors and are fundamental in influencing the outside world’s perception of the company. Therefore, if employees see that an organisation values their contribution and broader external causes, rewards their efforts and cares about providing a good work experience, they are often more inclined to stay with the company.

Aligning company and employee values

Jobseekers are looking for opportunities that provide more than just a competitive salary. According to Deloitte, the millennial generation seek culture, diversity and flexibility in their workplace when looking for roles, as well as clear alignment of business leaders’ priorities – and one way to tick these boxes is through CSR efforts that align with candidates’ values It also positions the organisation well against competitors that may not be committed to the same principles.

The competitive edge

In addition to the positive effects CSR has within the company, we cannot forget about its external effects. A study by Unilever, found that a third of consumers are choosing to buy brands based on their social or environmental impact, suggesting that organisations that have CSR campaigns, and work to fulfil their social and environmental duties, gain an advantage over the competition, since their customers will be more willing to consume their products or services.

CSR also requires employee assistance

Companies often exercise their CSR efforts through initiatives such as employee volunteering, which help to support causes that matter to the company and the corporate culture. Volunteering can make employees feel useful and satisfied, contributing to their sense of self-fulfillment, as well as fostering their happiness in their work.

In the past, companies would only focus on the economic benefit of CSR. Today, if they want to become important figures in the global corporate landscape, companies must take responsibility for their internal and external environment, and make efforts to have a positive influence on both. The modern workforce recognises and demands much more from employers than ever before, and CSR should be taken seriously within a talent management strategy.

관련 리소스

더 많은 정보를 원하시나요? 제품, 고객 사례 및 최신 산업에 대한 인사이트에 대해 더 알아보십시오.

고객 및 파트너와의 탄탄한 관계 구축

데이터시트

고객 및 파트너와의 탄탄한 관계 구축

업무 환경이 빠르게 변화하는 현실에서 귀사는 역동적이고 적응력이 뛰어나야 합니다. 중요한 외부 이해 당사자와 탄탄한 관계를 형성하려면 전보다 훨씬 조직적으로 요구에 부응할 수 있어야 합니다. 유연성과 고유함을 갖춰 귀사의 비즈니스에 맞게 구축이 가능한 Cornerstone Extended Enterprise 는 귀사의 성장에 맞게 확장할 수 있으며, 외부 고객에게 충분한 정보를 제공하여 최신 오퍼링을 채택할 확률을 높여드립니다.

1:1 맞춤형 서비스를 받아 보세요

조직에 필요한 인력 관리 요구 사항을 지원하는 것과 관련해 Cornerstone 전문가와 상담하실 수 있습니다.

© Cornerstone 2023
법적 고지 사항