Cornerstone OnDemand Announces Los Angeles Rams Homecoming Partnership
September 12, 2016
Announces Los Angeles Rams
Los Angeles Rams to use Cornerstone's talent management software to develop front office personnel
SANTA MONICA, Calif. — Sept. 12, 2016 — Cornerstone OnDemand (NASDAQ:CSOD) and the Los Angeles Rams today announced a multi-year agreement, making Cornerstone a Homecoming Partner and the Official Talent Management Partner of the Los Angeles Rams.
As part of the new relationship, the Los Angeles Rams will use Cornerstone’s cloud-based talent management software as part of their efforts to develop front office and operations personnel. The software will help the Rams recruit, train and manage their staff as they grow and evolve their organization.
“We’re excited to be the Official Talent Management Partner of the Los Angeles Rams and welcome the team back to LA,” said Adam Miller, founder and CEO of Cornerstone OnDemand. “As one of Los Angeles’ most successful technology companies and one that supports the people management initiatives of organizations around the world, we understand the challenges and opportunities that come with organizational growth and change. The relocation and rebuilding of a front office is a huge undertaking, and we are proud to support the Rams in this exciting new phase of their franchise.”
Other highlights of the sponsorship include in-game and postgame branding, digital and print advertising opportunities, and sponsorship of the “Rookie Spotlight” video feature during each Rams preseason game TV broadcast on KCBS-TV and Univision for 2017 and 2018, among other elements. Cornerstone also will be a 2017 and 2018 Rams Draft Sponsor, including branding in the Rams’ draft war room and a customized social media campaign.
”Cornerstone OnDemand is part of the fabric of Southern California and can help us build an organization that is not only comprised of the best people but also one that is reflective of this region,” said Kevin Demoff, Rams chief operating officer and executive vice president of football operations. “Having the right people in place is critical in fostering innovation and driving the success of our team off-the-field and we look forward to working with Cornerstone to help shape the future of this franchise.”