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Team Rubicon: Reducing Disaster Relief Volunteer Recruiting From 4 Hours to 2 Minutes

Team Rubicon unites the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams all over the world. By providing veterans a mission that helps them regain a sense of purpose, community and identity, Team Rubicon is building the strongest, most effective cadre of disaster response workers in the world.

Team Rubicon recruits, trains and deploys volunteer emergency response teams comprised mainly of veterans all over the world. Yet the nonprofit’s paper and spreadsheet-based volunteer management system severely hampered timely deployments. “We used Excel for our rosters and had to do everything manually. Communication was by email, and yet because we had 200 new volunteers a week, one-on-one email correspondence was completely unsustainable,” said Pat Ross, national membership coordination at Team Rubicon. “Because all of our information was decentralized and housed on individual computers, we really depended on human will to muscle through the volunteer coordination and deployment process.”

Why Cornerstone

Team Rubicon knew they needed a better solution to efficiently manage and deploy hundreds of new volunteers joining every week. “We were hoping to change the way disaster response works, but our systems were brittle and not scalable,” said Ross. “When we conducted an operation to the Philippines, we had to fly in 5-10 regional leaders to Los Angeles, review social media, send emails and man the phones. It took 4 hours to recruit, organize and coordinate the deployment of each individual. We really needed a system that could keep up with our sheer velocity in volunteer processing, orientation and engagement.”

Team Rubicon implemented Cornerstone’s Connect, Learning and Extended Enterprise solutions. “Cornerstone doesn’t crash. You log in, it works,” said Ross. “One of the coolest things about Cornerstone is that we can do a bunch of integrations through APIs, including background checks, personnel management and mass notifications. Cornerstone is willing to participate with other companies to make the entire ecosystem better and make things easier for us. In the software space, that is a huge deal.”

The Results

Reduced individual volunteer recruiting, mobilization and coordination time from 4 hours to 2 minutes. Via Cornerstone, Ross and his team can rapidly manage a volunteer’s location, find their airport code, deliver training and certify background checks. “With Cornerstone, it takes 2 minutes to verify someone is administratively and logistically ready to deploy. It makes a huge difference. We sent 60 people to Nepal and only had to make one phone call. We had zero misses.”

Delivered training instantly. Team Rubicon relies on Cornerstone Learning to deliver critical training the minute a volunteer is accepted. “How do you get 200 new volunteers a week oriented and familiar with your culture?” said Ross. “With Learning, we can tell volunteers ‘if you sign up today, we can deploy you today’ because the training is online.”

Improved the volunteer experience through faster communication. Team Rubicon uses Cornerstone to connect with volunteers quickly and efficiently. “Imagine you’re just out of the military, you hear about Team Rubicon, and you think ‘this fits the bill for bringing me back into the community and giving me purpose.’ Then imagine the frustration you would feel if you had to wait days for a response,” said Ross. “Part of our relationship with volunteers is making the entire experience meaningful and efficient. We use Connect to share information and create communities. They don’t have to wait days to hear from us. We’re getting them from ‘click to shovel’ even faster.”

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Dynamic learning experiences to grow, cultivate, and bring together your members

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Dynamic learning experiences to grow, cultivate, and bring together your members

Associations must continually expand and retain their demographic to ensure longevity, but the old ways of attracting new members are becoming less effective. In the aftermath of the Covid-19 pandemic, associations are challenged to bring networking, community-building, and professional development opportunities from in-person engagements to the virtual world, wherein members can access the benefits of their membership anytime, anywhere.

ProLiteracy Amplified Adult Literacy By Centralizing Its Learning Resources

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ProLiteracy Amplified Adult Literacy By Centralizing Its Learning Resources

Since its founding in 2002—and with firm roots dating back to the 1950s—ProLiteracy has had a singular mission: to change lives and communities through the power of literacy. Therefore, it goes without saying that learning is the driving force behind ProLiteracy. Challenges Course content was print-heavy and not interactive. Small team was spread thin across 1,000+ adult literacy programs, 90,000+ volunteers. » Too much time spent training instructors on new digital tools and content formats. No direct link to the end-users (aka, the students themselves) Why Cornerstone ProLiteracy needed a reliable and easily accessible system to consolidate its resources into a central hub, improve content management, and simplify the account creation process. Through a powerful combination of Cornerstone Learning and Extended Enterprise, ProLiteracy was able to speed up innovation and expand its reach faster than ever before. Results Increased engagement. ”One of the reasons why we moved everything over to Cornerstone was to be able to create and launch new programs quickly,” explained Todd Evans, Director of Professional Development at ProLiteracy. Since launching ProLiteracy’s one-on-one digital tutor-training program, ProLiteracy has been able to onboard 10,000+ users. Better content optimization. Reviews were added to ProLiteracy’s training modules, so volunteer instructors could provide feedback on the difficulty of test questions. “If specific exam questions get too low of a pass rate, it signals to us that we need to improve those questions to ensure we’re measuring mastery of the coursework accurately,” explained Evans. Freed up resources. “Cornerstone always works the way it’s supposed to work,” said Evans. This has led to a decrease in customer service emails for techrelated issues, freeing up more time to deliver great educational content. “Our volunteer instructors need things to work the same way every time, otherwise they won’t come back - and that’s a missed opportunity to help someone learn to read.” Enhanced user experience. “The Cornerstone user experience is truly beautiful,” stated Evans. “Not to mention, it is highly customizable!” ProLiteracy created customized login and self-registration workflows for the partner programs, making it easier for instructors to get up and running. There are 70+ programs benefiting from this simplified workflow.

AIESEC: Improving productivity and enabling real-time collaboration among 41,000 global volunteers

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AIESEC: Improving productivity and enabling real-time collaboration among 41,000 global volunteers

Established in 1948, AIESEC strives to achieve peace and fulfillment of humankind’s potential by facilitating cross-cultural exchanges in the form of volunteering experiences and professional internships for young people. As a global nonprofit organization with over 41,000 student volunteers and staff in 126 countries and territories, AIESEC must be able to share information and coordinate resources quickly, efficiently and in real time. Yet AIESEC’s static, website-based content delivery system couldn’t respond dynamically to the shifting needs of the volunteers it was meant to engage and support. As most volunteers are university students who only work with AIESEC for one year, AIESEC needed a complete talent management solution that would be easy to integrate and appeal to a millennial user base. The solution also had to be accessible from anywhere in the world, on any device. “One of our goals was to come up with a solution for faster, more effective communication between our members and to create an environment that promotes the growth of our individual volunteers and our organization as a whole,” said Christina Kelman, AIESEC’s global vice president of network and people management. Why Cornerstone In 2016, when AIESEC was looking for a new global talent management and learning platform, the Cornerstone OnDemand Foundation reached out with a grant from its technology grants program. “The Cornerstone Foundation selected AIESEC to receive a technology grant because the organization’s leadership demonstrated a clear vision of how learning technology can empower and inspire a new generation of youth leaders,” said Julie Brandt, executive director for the Foundation. “We share AIESEC’s commitment to enabling young adults to reach their full potential, and we are honored to work alongside such an innovative, transformative organization.” AIESEC began distributing Cornerstone’s platform to more volunteers in early 2017. In the few short months since implementation, AIESEC has seen great improvements in volunteer development, knowledge sharing, talent readiness and productivity across its global network of volunteers. The Results Reduced time to competency. With Cornerstone’s tailored training solutions, AIESEC can now quickly upskill its new volunteers, ensuring their preparedness for their roles in the organization and beyond. Volunteers can also connect to ongoing training and development resources on their own schedules, from anywhere in the world. Facilitated real-time knowledge sharing and collaboration among peers. Cornerstone’s learning management and social collaboration tools empower AIESEC’s volunteers to share information and best practices with their colleagues around the globe. New users can now easily see what has been done before, giving them the benefit of the experience of their predecessors and a leg up as they refine and develop ideas and processes to adapt to the changing needs of the organization. Easily identified exceptional talent. Cornerstone makes it easy for AIESEC to pinpoint high performers among its volunteers. This gives the nonprofit the information it needs to develop strong prospects for succession opportunities, either internally or in pursuit of other career opportunities. Enhanced efficiency and boosted productivity. With Cornerstone, AIESEC’s business and informational assets are all accessible in one place, making it simple for users to spend less time looking for answers and more on making a difference. Volunteers can work more efficiently and begin to develop competency and critical skills that both benefit their work in the field and provide growth experiences on the path to their future careers–all part of moving AIESEC’s global mission forward. Said Kelman, “We are excited to continue on this journey with Cornerstone to further advance our organization.”

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