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Maui Jim’s account executives learn on the go
Spending the entire day in the field? That’s the reality for 285+ Maui Jim account executives.
Maui Jim, a global eyewear brand, stands behind every pair of sunglasses they make. And part of that commitment to quality and service means connecting with every customer, one on one, on a regular basis. “Our account executives literally go from appointment to appointment,” said Ashley Cole, training and development specialist at Maui Jim. “But as training was desktop based, they had to train after hours on their own time, which created a lot of frustration.”
Maui Jim needed a solution that would allow employees to take compliance courses, product training, and soft skills courses at any time and from any location. Managers also needed increased visibility into training completions to drive accountability.
After successfully launching Cornerstone Learning, Maui Jim rolled out the Cornerstone Learn App to meet the on-the-go reality of remote workers, a logical and cost-effective next step. “There was no additional administrative burden, either: We just checked a box on trainings we already had in Cornerstone Learning to make them automatically available to mobile users,” said Cole.
Enabled mobile training.
Maui Jim empowered every account executive to train on the road by implementing the Cornerstone Learn app. “The Cornerstone Learn App has been a positive experience for our employees and helped Maui Jim foster a culture of learning,” said Cole. The app lets account executives listen and learn while driving, a feature that employees call “a game changer” for training. For Evan Sharp, an account executive in Nashville, learning via the app “adds flexibility and convenience to our schedule. Finding 5-10 minutes to watch a training is much easier than trying to attend a webinar or conference call, but we are still getting the information we need.”
Standardized compliance training across platforms.
Cornerstone Learning and the Learn App use the same content database, allowing every employee access to the same training. This standardization has been especially crucial for compliance training. Maui Jim’s culture and policies are unique, so compliance training was primarily built in-house and added to Cornerstone. “We can confidently send out a compliance training knowing that every user can easily complete it, no matter where they are or what device they use,” said Alysse Emken, training and LMS coordinator.
Tripled training completions.
With the Learn App, Maui Jim account executives finally have training that fits the remote and mobile nature of their day-to-day work. Training completions have nearly tripled from 319 monthly courses completed to a staggering 935. “It wasn’t that employees didn’t want to take training. They just didn’t like the current way that they had to consume training,” said Cole. “After we launched the Learn App, we received so many emails from people saying, ‘Thank you for investing in this. This is so great.’ To have people thank you for providing training, that’s a training department’s dream.”
Empowered self-directed learning.
Employees have access to hundreds of soft and hard skills as well as career development courses, via both the desktop and app versions of Cornerstone Learning. “With both Cornerstone Learning and the Learn App, Maui Jim employees have the opportunity to drive their own learning,” said Emken. “They don’t have to wait for someone to assign them a course.”
Enabled higher-level, in-person onboarding sessions.
Newly hired account executives get access to the Learn App on the first day of employment. This approach has reduced Maui Jim’s need for basic skills and general product training during high-intensity, in-person onboarding sessions. “We just had our first training class that had gone through our full curriculum on what we call ‘Online Kula’, prior to coming into our in-person onboarding training. We were amazed at the difference in skill and knowledge of this group,” said Cole. “We can now use our in-person training focus on higher level, scenario-based training, which is exactly what we want it to be.”
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Laserfiche Takes Compliance Training and Employee Learning to a New Level
Challenges Managing Laserfiche’s compliance training program through manual processes was not sustainable as the company grew: Training completions were tracked via Excel spreadsheets and course registrations were managed via Outlook email invites. There was no scalable way to launch a comprehensive, cohesive, and impactful professional and personal development learning program company-wide. The company’s new hire onboarding process lacked the structure it needed to ensure that every employee had a consistent experience and received the same information. Why Cornerstone? Laserfiche has a long history of going above and beyond in terms of its compliance training program and requirements. From product workshops to leadership and management seminars to anti-harassment and diversity sensitivity training—and well beyond—at least one registration email gets sent to employees per week to participate in a training session of some sort. “With everything going on in the world right now, it’s critical for our employees to be trained, knowledgeable, and aware of the role they each play in the bigger picture,” says Mandana Basetvat, Laserfiche’s Director of Learning and Development. Before landing on Cornerstone, Basetvat and her team went through a thorough vendor review process. The key criteria was simple: Laserfiche wanted to work with a partner whose core business specialized in learning and development. Fortunately, Cornerstone Learning not only ticked off all of the necessary boxes, but unlike other competitors, also offered a uniquely engaging user experience—akin to many of today’s popular online TV streaming services—that she knew would ultimately boost user adoption. Even more, this wasn’t Basetvat’s first time working with Cornerstone. Her prior experience with the company gave her the added confidence that implementation would be a breeze. “Knowing how to implement the program and run the admin side of things made it an easier sell,” confirmed Basetvat. “Our team is focused on creating the best possible experience for our employees, so this was really important. I knew that Cornerstone would work without having to do any unnecessary ‘heavy lifting’ to get it up and running.” Results Turn-key implementation. “Implementing Cornerstone Learning was straightforward and smooth,” confirmed Basetvat. “In fact, we were able to go live within three months of signing the contract!” Cornerstone’s user-friendly “plug and play” marketplace, simple single sign-on capabilities, and out-of-the-box smart configurations help make this a truly seamless process for all businesses. “On top of that, working with Cornerstone’s implementation consultants as well as our dedicated onboarding client success manager were both really great experiences for us, too.” Increased user adoption. “The look and feel of Cornerstone’s learner homepage made it easier to encourage our employees to use the platform,” explained Basetvat. “It is beautifully laid out and incredibly intuitive, which makes people really want to take advantage of the resources it offers.” Since implementing Cornerstone Learning, employees log into the platform on a regular basis. To help drive adoption, Basetvat partnered with Laserfiche’s marketing department to create eye-catching graphics, a strategic launch plan, and a catchy name: Laserfiche LaunchPad. And while Basetvat’s team went—in her own words—“overboard” to prepare employees for using the platform, the product’s intuitiveness alone minimized user issues in a big way. Getting employees to use Cornerstone didn’t require much convincing at all. Streamlined compliance tracking. “We now have the ability to track completion rates in real-time,” shared Basetvat. “What we’re finding is that compliance training is getting completed faster than ever before.” Cornerstone’s personalized automated email reminders, which can be programmed at the onset of any compliance training campaign, are to thank for this. Not only have they helped accelerate time-to-completion, but they have also eliminated the need for Basetvat and her team to reach out to employees one by one. “Our employees are automatically and consistently reminded to complete training, emphasizing its importance and eliminating the need for my team to follow up manually.” Expanded learning. “CyberU courses are being taken without even being assigned,” expressed Basetvat. “Employees are really showing initiative and taking learning into their own hands.” Laserfiche gives all employees 50+ ‘working hours’ annually that can be used for attending conferences and webinars or taking CyberU courses. And during the COVID-19 pandemic, this desire to learn grew even stronger, especially around the company’s Food For Thought series, which explores the health- and wellness-related issues that employees care about most. “With Cornerstone, we’ve truly created a culture of learning,” reiterated Basetvat. “Before Cornerstone, we were manually tracking compliance training through Excel spreadsheets. With Cornerstone, we have a better way of ensuring that all employees are up to date with compliance training.” — Valen Anderson, Senior Instructional Designer at Laserfiche Next Steps There are even more benefits that Laserfiche looks forward to getting out of Cornerstone Learning in the near term. This includes: Improving email communications and notifications to make them more effective and action-driving; Digging into the platform’s reporting features to create a standard metrics dashboard for sharing success and key outcomes with senior leadership; Redesigning the learner homepage regularly to keep both the content fresh and employees engaged around new learning opportunities; and Embracing employee feedback to improve the user experience, improve the training modules and other learning content, and update the CyberU courses quarterly.
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Automation Direct Doubling Candidate Submissions Via Configurable Career Pages & Social Recruiting
The company began the search for a recruiting and learning solution that would make it easier for both hiring managers and candidates to navigate the selection process. Brehl and her team had a list of specific requirements for the new system. “We wanted a solution that was reliable and configurable. I like to be able to change the look and feel of the system so it can stay fresh, but I didn’t want to have to ask someone to make the changes. We also wanted collaborative and social recruiting functionality.” AutomationDirect evaluated several companies that offered both applicant tracking and learning software, and chose Cornerstone. “With Cornerstone, we could keep our historical candidates and historical training from our prior system. We could configure the system ourselves, and set up custom email templates and electronic offer letters,” said Brehl. “Cornerstone would also enable us to automate new hire onboarding and training.” The Results Doubled candidate submissions HR has created targeted, branded career pages to engage different types of candidates, as well as facilitate employee referrals and social recruiting. “Our candidate submissions have more than doubled. I attribute that to Cornerstone’s ease of use for candidates and the social recruiting functionality,” said Brehl. “Plus, it makes a big difference when employees can share socially. We’ve seen a huge increase in our Facebook candidates.” Created in-product training for managers When using the hiring portals, managers and outside agencies can access help at any time. “We built instructions into the process, with links to task areas. Users never have to search for what to do next,” said Brehl. To keep managers in the flow of work, Brehl designed many of the instructions as pop-up windows. Improved source tracking Previously, the company lacked reliable data on the source of candidates. “With our old system, I didn’t always know where our candidates were coming from. With Cornerstone, there’s no question,” said Brehl. “We know when it’s an employee or social referral. It’s very specific and it helps us target our spending more effectively.” Reduced time spent prescreening candidates The team can now quickly remove unqualified candidates from consideration. “The knockout questions prevent certain candidates from being reviewed,” said Brehl. The prescreening process has also given the team the opportunity to fine-tune position requirements. “Before we post a position, I ensure everyone knows they won’t see candidates who don’t have certain qualifications. It’s a great opportunity for them to hone in on what the requirements really should be.” Increased visibility With Cornerstone, Brehl and her team have complete visibility throughout the entire hiring process. “We’re notified every time there’s an updated candidate status. That has been a great efficiency. The electronic offer letters are also fantastic. We know immediately when a candidate makes a decision.” Automated onboarding process The team uses Cornerstone to automatically deliver “bite-sized” training over a 30-day onboarding period. “New hires are thinking about a lot of different things in their first month, so we give them small pieces of important information to digest over time. Once they’re hired they’re put into training automatically. Onboarding is seamless,” said Brehl.
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Bancorp Case Study
Hear from Sari Daisey, Director of Talent Management, on how Cornerstone’s LMS enabled The Bancorp to meet compliance training needs, foster a culture of learning & development, and feature timely "remote work" courses, resulting in higher course consumption.