Nativo and Preact Honored as “Hottest Startups” at LA Tech Summit

November 19, 2013

Nativo and Preact Honored as “Hottest Startups” at LA Tech Summit

SANTA MONICA, Calif., November 19, 2013 – Los Angeles tech firms Nativo and Preact were recognized as two of the region’s hottest startups at last week’s LA Tech Summit, event organizer Cornerstone OnDemand announced today.

Nativo, which was selected as the “hottest LA startup” by a panel of prominent Los Angeles early stage and angel investors, is a leading native advertising platform for publishers and advertisers. The Nativo platform fully automates the scalable insertion of brand content into editorial streams across mobile, tablet and desktop. Brand content is delivered seamlessly cross-site and cross-device, matched in real-time to the look and feel of each publication and consumed as site–served content on each publisher domain. Preact, which the audience voted as their choice for LA's hottest startup, is an enterprise SaaS company that helps businesses provide a better customer experience with tools that assist with churn reduction, engagement, onboarding- and support.

Other Los Angeles startups competing in the session included Lettuce, a mobile order management system for SMBs, and Prosperio, a media planning tool for agencies, marketers and publishers.

The four young companies shared their stories and plans for the future during a main stage pitch session held live in front of conference attendees. The panel, led by Upfront Ventures investor Greg Bettinelli, shared commentary and feedback on each presenting company. Other panelists included angel investor Dave Berkus; David Carter, co-founder and strategic advisor, Amplify.LA; Brian Garrett, co-founder and operating partner, Crosscut Ventures; Kelly Perdew, co-founder and CEO, TargetClose; and TX Zhuo, managing partner of Karlin Ventures.

Comments on the News

  • “We are honored to be acknowledged as a leader at the LA Tech Summit during a time when Los Angeles is emerging as a thriving hub for tech innovation," said Justin Choi, CEO of Nativo. "It's especially gratifying for Nativo to win under unanimous decision when so little awareness existed around native advertising just one year ago. This award exemplifies how far the category has come, and we are excited to have the lead position in this quickly emerging space.”

  • “It was truly an awesome opportunity to present Preact to some of the most prolific investors in Los Angeles, as well as to the city's thriving tech community,” Matt Canzoneri, head of business development and partnerships for Preact. “After putting in so much work to create a great product, it was exciting and encouraging to receive validation from the community and to see how many companies are placing a greater focus on providing an exceptional customer experience.”

  • “Congratulations to all four of the young companies who participated in the LA Tech Summit’s hottest startups showcase,” said Greg Bettinelli, investor with Upfront Ventures. “Nativo and Preact are two innovative companies with exciting potential. They reflect everything that is unique and vibrant about the Los Angeles startup ecosystem.”

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