New Belgium Brewing Preserves Unique Employer Brand Using Cornerstone OnDemand’s Software
January 21, 2014
New Belgium Brewing Preserves Unique Employer Brand
Using Cornerstone OnDemand’s Software
National expansion sparks greater emphasis on employee engagement and development for third largest craft brewer in the United States
SANTA MONICA, Calif., January 21, 2014 – Cornerstone OnDemand (NASDAQ: CSOD) announced today that New Belgium Brewing, the third largest brewer of craft beer in the nation and eighth largest brewery in the United States, is using Cornerstone’s unified, cloud-based talent management software, including solutions for recruiting, learning management, performance management and succession planning, to connect and engage its 500 employees and sustain the company’s unique culture during a time of national expansion.
Based in Fort Collins, Colo., New Belgium has a reputation for being an innovator in the brewing world and is best known for its flagship beer, Fat Tire Amber Ale. It also has earned recognition as being a great place to work, 1 thanks in large part to its attitude that “culture isn’t about what you say; it’s what you do.” For New Belgium, this means maintaining a work environment centered on trust, the love and craft of beer making, taking care of each other and the environment, and having fun. In preparation for the addition of a second brewery location in Asheville, N.C., the New Belgium team wanted to evolve its talent management initiatives in ways that would allow them to best scale the company’s business and culture and continue to keep employees engaged.
Using Cornerstone’s system as the framework, the talent team is better able to efficiently reinforce New Belgium’s culture companywide and more effectively attract, coach and develop its people. This includes identifying and hiring the right people, facilitating online learning for its growing employee base, and helping employees across the organization connect and collaborate with one another, all from one central, online resource.
Scaling a High-Involvement Culture
New Belgium’s unique culture requires the talent acquisition team to take greater efforts to source and select the right candidates. Given that the company attracts 200 to 300 applicants for any given job opening, the sourcing process must also be efficient in order to be sustainable. With the Cornerstone Recruiting Cloud, hiring managers and recruiters work together — and from the same set of data — to identify, assess and select employees. The talent acquisition team then brings new hires up to speed faster as part of the onboarding process by assigning training before their first day on the job using the Cornerstone Learning Cloud.
The company is also using the Cornerstone Performance Cloud to better understand its people story and make data-driven decisions to support business goals. Having learning and performance data in one place allows New Belgium to discover how employees are contributing and creating value for the company, identify competency and talent gaps, map growth opportunities, and provide ongoing feedback to team members — ultimately resulting in a clearer talent picture and higher engagement among employees.
Comments on the News
“Growth is challenging. That’s why a lot of companies fail. Growth is even harder in a company that has a soul and a culture,” said Christine Perich, chief financial officer and chief operating officer for New Belgium Brewing. “During our expansion, we need to be able to keep employees connected and engaged, deliver training across the country, and make more data-driven decisions. Cornerstone’s technology allows us to do this successfully.”
“When employees love their employer, it translates to a better product and a better customer experience, and New Belgium is a star in all three of these categories,” said Kirsten Maas Helvey, senior vice president, client success for Cornerstone OnDemand. “New Belgium’s holistic approach to understanding and investing in its people will help them to foster a highly engaged workforce, build loyalty among consumers and further establish New Belgium’s position as a great place to work.”