Jason Corsello: How Technology Upgrades the Employee ’User Experience’
1 November 2021
Companies are fanatical about the customer experience (see Apple). Why aren't companies equally committed to the employee experience?, asks Jason Corsello, vice president of corporate strategy and marketing for Cornerstone OnDemand. Corsello, in his article The Employee 'User Experience' Needs an Upgrade. Corsello isn't talking about office space or company culture here; he's talking about employees' experience with portals, collaborative tools and platforms.
"For many successful companies, creating that great bricks-and-mortar 'UX' is a core competency of HR," writes Corsello. "Creating an equally optimal digital user experience for valued employees is a critically important challenge that relatively few businesses have mastered, let alone understood."
Let HR Design the Employee UX
"[A]s HR tech moves higher and higher into the cloud — and as employees become socialized and accustomed to having Apple-like elegance and simplicity with anything they interact with digitally, at home or at the office — HR departments need to be designing user experience, not the IT managers who ruled the roost for so many years before them."
Borrow the Look & Feel of Social Media
"Sounds like a no-brainer. But ease of use gets lost quickly in the excitement to offer new features and functions in HR software. Success — and mass adoption — tends to happen when you mirror something cool that people already know. Steal a page from Facebook, Twitter, or LinkedIn when developing user experience that will click with your employees."
Prioritize Engagement — not Record-Keeping
"[C}reating or investing in a system of engagement over a system of record is important for the future of HR tech....There's a reason the annual performance review is dying."
Make Mobile Useful & Fun
"Employees will use HR technology on their phones if they can use it as a helpful tool. Whether that means syncing calendar updates with teammates to submitting peer reviews while waiting to take off for a business trip."