Most companies can give you a precise description of their target customer and new tools can tell marketers what their buyers are buying, how they're buying, what they think about what they bought, and what they may buy next. It's all a part of managing the customer experience.
[<a href="//storify.com/CharlesCoy/talentiq-tweet-chat" target="_blank">View the story "How Strong Is Your #TalentIQ? " on Storify</a>]
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História de cliente
Planning and partnership leads to simplified talent management for New Zealand’s most paw-pular pet care brand
New Zealand’s most popular pet care brand and leading pet company, Animates and Animates Vetcare, has been in the market for more than 20 years, growing its operations to 45 stores, 28 grooming salons and almost 20 vet clinics. It employs more than 900 people including veterinary professionals, groomers and specialist full-time and casual retailers. Animates continues to grow at a strong pace, even through economic challenges, as they help people do what is best for their pets and their wallets. Animates’ HR toolkit, including their recruitment process and L&D, was not keeping pace with the accelerated growth of the business.
