Most companies can give you a precise description of their target customer and new tools can tell marketers what their buyers are buying, how they're buying, what they think about what they bought, and what they may buy next. It's all a part of managing the customer experience.
[<a href="//storify.com/CharlesCoy/talentiq-tweet-chat" target="_blank">View the story "How Strong Is Your #TalentIQ? " on Storify</a>]
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