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Coming Up at Dreamforce '13: The Future of Sales Enablement

Cornerstone Editors

Next week the mega-event that is Dreamforce kicks off in San Francisco. Our services and consulting partner Appirio has been gearing up for the event for many weeks over on their Dreamforce Central site.

You’ll find a lot of interesting content there, including seasoned advice on navigating the event, information on must-attend sessions, and insights into key trends that will be making waves.

Embedded, Continuous Learning: The Future of Sales Enablement

Speaking of key trends, Cornerstone will have a presence at Dreamforce ’13 with our Cornerstone for Salesforce offering, which has been really taking off over the past year.

Cornerstone for Salesforce delivers relevant training and education directly from Salesforce. Built 100 percent natively on Force.com, Cornerstone for Salesforce also integrates with Chatter to provide opportunities for real-time collaboration, recognition and feedback for colleagues and partners.

On Appirio Dreamforce Central, Jason Corsello has written about the shifting role of learning in enterprises, especially about how smart businesses are approaching sales training and enablement. A few of his thoughts:

  • A "Knowledge Value Revolution" is Afoot. The key here is that the ability of a company, organization or employee to succeed depends on their ability to acquire new knowledge on a continuous basis and apply that knowledge in an effective way.

  • The Future is Real-Time and Embedded Learning. Over the past decade, learning and development has moved from a throw-it-at-the-wall-and-see-what-sticks approach to a more strategic focus on real-time learning and training embedded directly within valued business applications such as Salesforce.com.

  • "Just-In-Time Training" Alone Is No Longer Good Enough. We need to start learning at the point of greatest possible impact – in the very applications and process that define our jobs.

  • Embedded Learning Drives Sales Effectiveness. Cornerstone for Salesforce responds directly to this push toward point-of-greatest-impact learning by seamlessly embedding learning management directly into the Salesforce Platform, so that clients can tailor training programs for their sales and service organizations and provide contextually relevant access to sales enablement and just-in-time training from within Salesforce.

In my view, the Cornerstone for Salesforce objective of putting actionable, meaningful training directly at the point of need is a story that we will hear repeated in the training and development space more broadly. With the influx of mobile and social technologies and the evolving learning and work styles of employees everywhere, it’s only a matter of time before our learning strategies morph into something new and exciting.

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