고객 이야기
Spotlight on Electrolux and Ageas: Preparing for and maintaining impactful learning programs
Driving business outcomes from an investment in learning content requires an engagement strategy that makes learning materials available and accessible to employees. Organizations need to launch and maintain learning programs effectively to ensure they have maximum impact on both employees and the business as a whole. Both Ageas and Electrolux have successfully launched digital learning programs, each taking steps to maintain and sustain engagement.
How did Electrolux prepare to launch its learning campaign?
Electrolux manages organizational learning and knowledge management with formal learning networks, Internet-based knowledge, as well as a company-own education facility. Learner engagement is one of the most important aspects for Electrolux to continuously develop talents.
Therefore, Electrolux offers a plan for a learner engagement campaign that includes four main steps.
1) Knowing your audience
Electrolux conducted interviews with employees to ensure the company's learning and development strategy would meet their needs. In doing so, the company was able to connect learning content with the right audience.
2) Connecting it to your brand
Electrolux believes using familiar, consistent branding helps make learning more memorable to create a long-term impact on its employees' behaviors.
3) Make it relevant and engaging
Based on external and internal insights, Electrolux discovered that more frequent quarterly learner programs cultivated higher levels of employee engagement than one large campaign launch. Employees were also awarded badges for each completed course, with leader boards to gamify the learning experience and motivate employees to participate.
4. Track performance for key insights
Electrolux tracked and used metrics from the program to gain deeper insights about its course completion rates. Using a previous campaign as a benchmark, Electrolux found that the success of their new learning strategy exceeded expectations.
How did Ageas build an impactful learning content strategy?
Ageas launched its digital learning platform two years ago but has always been conscious not to overwhelm employees with its vast library of learning material available. Ageas adopted a three-pillar strategy to reduce unnecessary noise and guide its people to the right learning content to spur their growth and development.
1) Generate one voice
Key messages were planned each month from business, well-being and learning perspectives. These key messages were conveyed through links and content shared on Ageas's digital platform to ensure messaging was aligned and consistent.
2) Make it relevant
Ageas created its own competency framework to guide learners and help connect them with the most relevant learning materials. One such framework is "Technical Heroes," which consists of nine core competencies that employees see right away on the landing page, each with links to relevant materials. By specifying the key areas of development and making learning material easy to access and navigate, learners are able to focus on what is most relevant to them.
3) Weave learning content into the digital onboarding journey
Ageas has integrated its remote onboarding processes into the digital learning platform. Leveraging a combination of suggested learning materials (specific to the job or function of the employee) and live induction sessions has enabled a smoother, more consistent onboarding process.
The impact of a successful learning strategy
Investing in the best learning materials is only half of the equation. If learners are not interacting and engaging with the materials, the investment is not accomplishing its purpose. Learning must be at the core of every business decision, and leaders must inspire employees to take charge of their own development journeys. With a collective growth mindset throughout the business, the opportunities for innovation are vast.
관련 리소스
더 많은 정보를 원하시나요? 제품, 고객 사례 및 최신 산업에 대한 인사이트에 대해 더 알아보십시오.
데이터시트
모두를 위한 개인 맞춤 학습 지속 제공
교육, 스킬, 직무 이동성, 원활한 인수인계는 직원과 조직의 성공에 중요한 요소입니다. Cornerstone Learning을 이용하면 직원들이 주도적으로 귀사의 목표와 전략에 부합하는 역량을 개발하기 위해 스스로 학습하게 할 수 있어, 성과를 높이고 경쟁력을 유지하며 직원의 참여 의식도 향상시킬 수 있습니다.
전자책
직원 성공에 필요한 스킬 식별하기
비즈니스 환경이 끊임없이 변모하며 우리가 일하는 방식도 근본적으로 변화하고 있어, 성공하기 위해서는 이에 걸맞은 스킬이 필요합니다. 이제 직원들은 그 어느 때보다 적응력이 필요하며, 변화하여 어떠한 과제에도 대응할 준비가 되어 있어야 합니다.
데이터시트
Professional skills training designed for the modern employee
Build stronger communicators, strategic thinkers, and higher functioning teams across the organization with the Content Anytime: Professional Skills subscription, and develop employees of all levels and across different functions to new heights.