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ICYMI: How to Remain Relevant and Career-Driven In The New Decade

Lisa A. Holmes

EVP Human Resources at Xponential Fitness

It’s official: We’ve entered the 2020s. The turn of the decade marks significant change—from new technology to the where and how we work. It begs the question: What does the future of work look like? We’re only halfway through 2020, and organizations have already experienced incredible amounts of disruption. Moving forward, companies will have to continue adapting to fast-paced change.

An organization’s HR department, above all, is tasked with helping employees and managers understand what change means for their jobs. For example, will innovations in AI and machine learning mean robots will replace specific roles? Will remote work become the norm across teams? These types of questions are important—even in a post-COVID world—and still require answers. Here are 6 steps that HR teams, managers or employees can take to help make the new decade their most successful yet:

1. Take Calculated Risks

Many employees are afraid of taking risks. It could be that they're unsure of what's permitted at work or the repercussions of failure. But taking calculated risk (under the right circumstances, of course) is healthy for a career. Many successful businesses thrive because they encourage employees to take risks and challenge the status quo. "The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks," Facebook CEO Mark Zuckerburg said.

Risk-taking can also support career growth and leverage untapped creativity from employees. To motivate employees to become more comfortable taking risks, consider helping them take advantage of opportunities that will help them learn and grow in their career. Encourage them to regularly take a step back and weigh their options—make a list of potential risks and courses of action aligned to them. This approach will help them be adventurous, but now act on emotion or be held back by fear.

Indeed, risk-taking can be scary. But employees who take risks can create something powerful, whether it be a new product or a completely different way of doing things. And if they don’t succeed, they will learn from their mistakes and apply those learnings the next time they take a risk.

2. Deliver Results

Many organizations today look at their employees based on how much profit they create for the company. This metric, best known as profit per employee, is a measure of net income over twelve months time divided by the current number of full-time employees.

As a result, employees are feeling stressed and pressured to perform. But there are ways to combat this worry. Employees can hone in on three objectives: aligning their goals with organizational targets, delivering quantifiable results and maintaining skills that allow them to be agile and quickly pivot any course of action. To help encourage these behaviors, HR teams can encourage employees to set SMART goals (specific, measurable, assignable, relevant and time-based goals). This approach helps to provide clear direction, quantify areas of opportunity and highlight successes.

3. Always Be Learning

Businesses and the positions they hire for evolve—precipitated by technological and economic changes.

In order to grow and develop in their career, employees need to actively and continuously develop new skills. Investing in learning and development programs pays dividends for organizations and their employees: One study found that companies with well-financed L&D programs benefited from improved employee performance.

HR leaders, in turn, must focus on the organization’s future needs. Search for talent with transferable, applicable skills like communication, change management and leadership—or invest in programs that will teach these skills to your employees.

4. Embrace the Technology Revolution

There’s no doubt that technology is rapidly changing the workplace. The majority of business functions are moving toward using more automation, digital solutions and big data—yet there's a shortage of technical talent.

That's why employers must invest in growing their own. In a recent survey, 92% of respondents said they will need more employees with technical skills and 57% said they plan to reskill workers. In some cases, training will occur for positions that don’t yet exist. Therefore, professionals who possess the right technological skills—or are willing to gain them—will be in high demand for years to come.

5. Think From an Abundance Mindset

When leaders operate using an abundance mindset, they understand there’s room for everyone to succeed, and winning doesn’t require someone else on your team to lose. Encourage employees to adopt this mindset by performing it daily: For example, it’s likely that much of your employees’ work will involve participating as a member of a team. Help team members understand the importance of collaboration and take action if you notice someone isolating themselves from colleagues. Work on improving their mindset, and behaviors will follow

6. Mentorship is So 2000—Get a Personal Board of Directors Instead

Every successful employee knows that having a professional mentor is priceless. If done right, the relationship yields many benefits, including management opportunities and salary increases. In the coming decade, it will be vital to level up this relationship: Instead of relying on one mentor for all your professional needs, encourage employees to create a personal board of directors that will provide insight from different points of view. The team might be made up of people with different job titles and experience levels, such as a CFO, CHRO, COO and CMO. Make sure the board can uncover skills gaps,, instill operational knowledge and provide opportunities for growth—both personally and professionally.

Above all, to create a career that continues to thrive, workers must define what success looks like to them and then consistently work towards that goal. And by adopting new approaches to reach them, employees will stay relevant and indispensable even in our rapidly changing workplaces.

For more ways to make the most of the coming decade, read tips from Cornerstone’s AVP of Learning and Organizational Effectiveness Jeff Miller here.

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4 Ways to Expand Your Social Media Recruiting Strategy

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4 Ways to Expand Your Social Media Recruiting Strategy

Social media is ubiquitous, and companies are using it in many different and innovative ways for enhancing their sales, marketing and customer services. So why is it then that many HR departments still fail to see social media as more than a job board? Outside of the office, the same HR people happily engage with friends on Facebook, share news and ideas on Twitter, look at pictures on Instagram and send snaps on Snapchat. But when they put their work hat on they seemingly forget why they use social in the way they (and hundreds of millions of other users) do every day, and resort back to just posting jobs (in a boring way) on social media! Of course there is nothing wrong with job posting, and it's often an effective approach to reaching an audience, but not all of the time. According to LinkedIn, only 12 percent of the working population are actively seeking new employment. So, if all you do is post jobs on your LinkedIn, Twitter or Facebook page, you are consciously ignoring the other 88 percent of the working population who might be interested in hearing more about your company in general. Creating and sharing interesting content about your company such as employee stories or volunteer days help bring your employer brand to life. It might even trigger people to reach out to you and find out more about your job opportunities. In truth, mixing up your social media feeds with a variety of content will provide more depth and candidate engagement. Here are four ways to expand your social media strategy and engage with new potential candidates. 1) Candidate Sourcing With people using an average of more than five social networks, sourcing talent via social media makes absolute sense. Branch out from just using LinkedIn and look to sites like Twitter, Facebook and Google+ to search for and engage with prospective talent. Try search tools like Followerwonk to search Twitter bios for keywords and job titles, a clever Chrome browser extension called Intelligence Search that easily searches Facebook and using the search bar at the top of Google+. They will help you identify new talent. If you are looking to build social media pipelines then try Hello Talent. It is a great free tool that allows you to build talent pipelines from many different social networks by using a browser extension. 2) Competitor Monitoring Social media is a fantastic source of information and data. By using tools like Hootsuite and Tweetdeck, you can monitor the social media activity of your competitors. Both of these tools allow you to set up search columns, where you can enter things like keywords, hashtags, Twitter names and track when any of these are mentioned on sites such as Twitter. You can use the interact or use the insights accordingly. 3) Resources for Candidates Consider your Facebook page (or Twitter channel) as a real-time customer services channel for you to engage and communicate with both new and existing candidates in the recruitment process. Provide links to your social media pages to candidates at all stages in the process and encourage them to visit the pages and ask questions about any part of the process. You can also share useful information about working for the company, including locations, employees and other relevant news. 4) Live Recruitment Events Not everyone can attend the many recruitment events happening every month. But by using social media like Twitter, Facebook Live, Instagram and Snapchat, you can easily provide live commentary for these events you attend or host. Real-time video via Facebook Live and interaction via Twitter chats are superb examples of ways to regularly engage with a live audience of potential candidates. With social media firmly established in our working lives, I question how much more evidence HR departments will need to fully embrace this "new" form of candidate engagement. Photo: Twenty20

Cartoon Coffee Break: Unconventional Recruiting

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Cartoon Coffee Break: Unconventional Recruiting

Editor's Note: This post is part of our "Cartoon Coffee Break" series. While we take talent management seriously, we also know it's important to have a good laugh. Check back every two weeks for a new ReWork cartoon. Missed the Recruiting Trends conference? From the state of recruiting automation adoption, to the role that the human element still plays in recruiting, our recap covers everything you need to know. Header photo: Creative Commons

The Latest Office Benefit Is Tackling Student Debt

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The Latest Office Benefit Is Tackling Student Debt

Modern companies are more than just employers — increasingly, they are also gyms, cafeterias and even laundromats. As perks like yoga class, free lunch and complimentary dry cleaning become the norm, companies continue to push the boundaries on ways to attract and retain top talent by providing much more than a paycheck to employees. The latest in the slew of new workplace benefits? Student loan assistance. In April, Chegg partnered with Tuition.io to give full-time employees extra cash for student loan reduction. Then in September, consulting firm PricewaterhouseCoopers announced it would provide up to $1,200 to help employees pay off loans annually. As a benefit, student loan assistance programs are certainly still in their infancy— one survey found that only 3 percent of companies offer such a benefit. But experts say that may soon change as companies seek to differentiate themselves in a competitive hiring environment. "We think student loan benefits are poised to be the next big benefit; similar to what 401(k) matching was when it was first introduced," says Dana Rosenberg, who leads employer and affinity group partnerships at Earnest, a lender that offers student loan refinancing and works with companies to create loan pay-down programs. The Burden of Student Debt Such programs could be extremely attractive to debt-laden Millennials. Around 40 million Americans collectively carry $1.2 trillion in student loan debt, and the graduating class of 2015 was the most indebted class in history with an average debt of $35,000 (a superlative they won't hold for long come May 2016.) For employers looking to adjust benefits to correspond to the changing demographics of their employee base, student loan programs hit the mark. "In 2016, our employees will be 80 percent millennials, and we also hire close to 11,000 employees directly out of school each year," says Terri McClements, Washington Metro managing partner of PwC. With student debt often preventing young people from participating in 401(k) plans and reaching traditional life milestones, the benefit could potentially make a large impact on employees' financial and personal well-being. A study from the American Student Association found that 73 percent of people with student loans reported putting off saving for retirement or other investments due to their debt, 75 percent reported delaying a home purchase and 27 percent reported it was difficult to buy daily necessities. "Student loans can be a very stressful thing to deal with, so if we can give our employees peace of mind, that's great," says Caroline Gennaro, corporate communications manager at Chegg. The Allure for Employers Student debt assistance programs aren't just attractive to employees, either. Rosenberg says there are significant benefits for the organizations that offer them as well. "Employers that offer programs to help their employees get out from under their debt load are seeing big benefits: increased retention, more competitive recruiting and, perhaps most importantly, happier employees who have additional cash flow to put towards their life goals," Rosenberg explains. Rosenberg says happier employees are more engaged employees, who tend to be more productive. Studies show that companies with high employee engagement experience lower turnover and have double the rate of organizational success than their less-engaged counterparts. Student loan benefit programs may also lead to a more diverse workforce, attracting employees whose financial backgrounds meant they had to take on more debt for their education. "Diversity and inclusion are also very important to us, so the ability to offer this benefit can help minorities who come out of school with a higher debt burden," says McClements. A Promising Response Companies say the response to their student loan assistance programs have been overwhelmingly positive. Chegg has had more than 80 people sign up since they started their program this summer, and they've already eliminated roughly 86 years of collective loan repayments for their employees. Companies are also finding these programs are a way to differentiate themselves from organizations that may offer more generic benefits. "As a company in the San Francisco Bay Area, we are always looking to attract the best and brightest in the industry, and this benefit is a big draw," says Gennaro. Photo: Shutterstock

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