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Take it From a Futurist: How HR Teams Can Play a Larger Role in Their Company's Future Success

Cornerstone Editors

Editor's Note: We would never dream of trying to predict the future—that's why we left it up to the futurists. In this series, we interview experts in HR, recruiting and the future of work to get their take on what's next.

The future is scary when you have no idea what's coming—but that doesn't mean companies and their human resources teams are powerless in preparing themselves. It's time for HR departments to play a key role in not only predicting the future, but also actively moving their business in the direction it needs to go.

According to workplace and learning futurist Rick Von Feldt, HR pros have to become futurists and predict the future of their company for themselves.

"Certainly those of us that are futurists have our perspective, but it's more important that every individual, including those in HR, understand the skill of strategic foresight," he says. "Everyone needs to understand how to track signals and patterns to create visions and views of what that future looks like."

With this approach, HR leaders won't just know more about the future—they'll also be able to make more deliberate decisions and institute the right changes for the company's future.

Here, we talk to Von Feldt about how HR leaders can discover not only what drives change at their company, but how certain trends (i.e. growing automation) may impact their businesses and what it means for them. Only then can they evolve how they work to better suit the needs of the organization.

What's the Future of Your HR Department?

Before HR pros start to change the way they work, they have to take a step back and look at the big picture: What is the role of HR in the future at your company?

By 2027, the average company's time on the S&P 500 will be 12 years, according to Innosight's 2018 Corporate Longevity Forecast—compare that to 24 years in 2016. This statistic shows that today, companies have to fight harder for dominance. As Von Feldt put it, "You have to have a product that adds more value than your competitors."

For HR departments—which Von Feldt says will undoubtedly get smaller as certain tasks become automated—that means identifying which functions give their companies a competitive advantage, and where a human touch will be critical. How can HR teams add competitive value? Von Feldt says it comes down to five key areas.

4 Critical Areas of Focus of HR Teams of the Future

Every team is different, but Von Feldt sees five key areas where HR organizations can add competitive value and invest in more capabilities—and just as important, choose not to invest in other aspects.

  • Culture—Culture is so critical to company success that specific individuals within the HR department should be dedicated to maintaining it, according to Von Feldt. Culture creates competitive value because it gives employees a reason to do their best every day and drives engagement, he explains, and must be a priority. The rest of HR's tasks, meanwhile, are secondary—they have to be done, but HR leaders can choose to outsource them, digitize them or eventually, get rid of them.
  • Labor—Another area of focus encompasses labor, supply and pipeline, or as Von Feldt puts it, "the speed at which we can know, understand and provide the most capable people to our organization." This means that while a process like onboarding can be automated to some extent, HR professionals—humans—should still drive the strategy behind it to ensure it aligns with the goals of an organization.
  • Shifting Capability—Understanding the direction of workforce capability is another area HR teams should prioritize. For example, in recruiting, they'll need analytics software to help identify which candidates possess the skills needed to do a certain job today, but it's up to the recruiters themselves to consider the skills that certain jobs will require tomorrow. When interviewing candidates, they should say "Tell me the seven capabilities and skills that you'll train for for the future. Show me what you'll do to get the organization ready for that—not what you need to do today," Von Feldt suggests.
  • Organizational Alignment—One of the most critical functions of HR organizations in the future, Von Feldt believes, will be organizational alignment. HR pros will be tasked with constantly looking at ways to realign the organization to make sure that everyone is adding competitive value. They will be agents for change, he says.

As HR teams become more focused on business-driven functions rather than administrative tasks, their roles will add new value to the companies they work for—roles that can't be automated as easily. "To be a meaningful asset to the business, all HR teams will need to ask themselves: 'what is our specific strategy?'" Von Feldt says.

Photo: Creative Commons

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