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Joanne Holbrook

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Why Learning Experience Matters to Your Employees—And Your Customers

You know how important the customer experience is to you personally, and to your business: Research shows it's a major competitive differentiator. A good customer experience attracts loyal, repeat customers—for instance, I always buy Lucky Brand Jeans because I have never had a bad experience with them (and my jeans always fit). A bad customer experience is just bad for business and customers have less and less tolerance for it. One survey found 32 percent of customers would stop doing business with a brand they loved after just one bad experience.


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