Green HR: How sustainability strategies are influencing human resources

The role and responsibilities of the HR sector are constantly changing, and not just due to the inevitable digital transformation. In recent years, awareness of environmental issues has increased significantly, especially among younger generations who are no longer willing to compromise on their ideals and principles.

Therefore, HR management is increasingly focused on adopting green strategies and behaviors transforming values and practices to respect the planet and the workers’ well-being. A more eco-friendly and comfortable environment has a positive impact on the experience and physical and mental health of employees, who see their working conditions improved.

Companies are therefore called upon to review their consumption and promote green economy models that take into account their effects on the environment, the safety of their workers, any inequalities and the benefits derived from an improvement in resource utilization. Protecting the environment while still promoting individual and collective progress requires a new approach.

When you devise and implement sustainability strategies within your organization and base your HR processes on sustainability, people will know your organization:

Because people increasingly prefer companies in which environmentalism is translated into consistent behaviors, activities and initiatives, you’ll stand out in your industry as an organization making the right changes to support a better future, far from the spectrum of mere greenwashing.

First and foremost, it’s necessary that leadership sets an example and demonstrates their willingness to create a workplace culture that is attentive to the demands and goals of sustainability. It is possible to activate targeted and personalized training programs to achieve this goal, such as those available through Cornerstone Content Anytime content library.

With over 200 titles from 20 global providers mapped to the UN's Sustainable Development Goals, organizations can plan to upskill and reskill projects around environmental consciousness to educate workers at every level on sustainability issues that require attention and immediate action. This comprehensive approach will help create a workplace culture that promotes sustainability and green human resources.

Another initiative may involve introducing a Chief Sustainability Officer (CSO) into your organization. You need to ensure this executive has real power to make changes that achieve your sustainability goals so they don’t merely serve as a window-dressing.

For example, establishing a direct line between your organization’s leadership and CSOs not only authorizes the latter to introduce tangible changes in the company's operating methods but also sends a clear signal to the rest of the organization: sustainability is a central part of our business plan and not a secondary element.

When you bring a greener perspective to your HR, you add value compared to your competitors and increase the chances of being recognized by workers as an "employer of choice." In fact, you can incentivize employees to defend your organization's reputation and share your culture and vision, becoming true brand ambassadors.

By paying attention to collaborators’ sensitivities and implementing green HR, you can increase motivation, engagement, and trust in your organization because your people will feel like they’re part of an organization that strives every day to protect health around the world.

Start your organization's journey towards sustainability today by exploring the wide range of learning resources available through Content Anytime.