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3 Predictions for Recruiting in 2018

Ji-A Min

Data Scientist at Ideal

Last year, my predictions for the top three recruiting trends of 2017 were new technologies including artificial intelligence (AI), a focus on workplace diversity and talent rediscovery.

It turned out that 2017 was undeniably the year of AI.

What will the new year bring to the world of recruiting as the economy improves and unemployment dips to a 16-year low? Here are my top three predictions for 2018.

1) AI in Recruiting Will Become Mainstream

Trends and fads come and go in recruiting, though some do actually become mainstream. Over the past year, artificial intelligence-enabled software has become a key tool for sourcing, screening and pre-qualifying candidates. In other words, AI is here to stay.

The technology has gotten a lot of attention because of its efficiency. Plus, the market looks ready for mass adoption—a recent survey from Jobvite found that 43 percent of recruiters believe AI will have a positive effect on their jobs, while only 7 percent believe AI will have a negative effect.

2) Quality Will Trump Quantity in Sourcing

SocialTalent's latest Global Recruiting Survey found that the average recruiter sourced 225 candidates for a single hire, which translates into a 0.4 percent overall conversion rate.

Top performing recruiters, on the other hand, sourced 91 candidates on average for an overall conversion rate of 1 percent, representing a 150 percent increase in efficiency.

In 2018, as hiring volumes continue to increase, recruiters will have to prioritize quality over quantity. This requires adopting AI or smart automation technology that can improve candidate matching and recruiter efficiency by learning a job's requirements, scanning candidate databases and creating a match score to identify the strongest contenders.

With this strategy in place, talent acquisition leaders and hiring managers will have to assign less value to recruiting funnel volume and instead assess how effectively their recruiting teams are optimizing conversion rates and reducing hiring time.

3) Candidate Experience Will Become a Differentiator

Recruiting has a bad reputation for its slow, outdated and sometimes unfriendly practices. But, organizations are starting to realize that a great candidate experience is an important differentiator in the hiring process.

In 2018, more organizations will adopt the "candidate as consumer" mindset. Just like today's consumers want consistent updates on their online orders, candidates want immediate, real-time information about their job applications.

One way to deliver this is through recruitment chatbots. Similar to Alexa, Siri and Google Home, recruitment chatbot use AI to understand questions and answer them as a real person would. Companies can opt to have a chatbot respond to emails, or have the bot carry out conversations via SMS, social tools like Facebook Messenger, messaging apps like Slack and specific application tracking systems.

According to a recent survey by Allegis, the majority of candidates are receptive to chatting with a bot in the early stages of the application process. Sixty-six percent of candidates are even comfortable with a chatbot taking care of interview scheduling and preparation.

While candidates still prefer a human touch, they understand that it's no longer realistic at every touchpoint—they're just eager to gain insight into their application status, and get through the job search process faster.

Photo: Creative Commons

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社員を夢中にさせるエクスペリエンスの創り方

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社員を夢中にさせるエクスペリエンスの創り方

従業員エクスペリエンス(仕事から得る経験・満足感)の創造―人財開発業界のリーダーからの答え 人財関連従事者にとって、いまだかつてない変化に富んだ時代がきました。たった10年の間に地域・業界・大きさ問わず、どの企業でも、どんな役職でも、「働く」の定義がドラマチックに変革しました。職場に対する社員の期待の変革は同時に課題も出てきており、人事部のリーダーにとっても素晴らしい機会であるといえます。 人財開発を任される者として、皆さんはこの目まぐるしい変化への対応の大変さを日々実感していることでしょう。社員が一人一人に合わせた仕事上のエクスペリエンスを得るようにアプローチし、一方で会社のニーズも満たし、人財開発プログラムに対するポジティブなインパクトも証明しなければならないのです。 そこでこちらのハンドブックの出番です。 社員のポジティブなエクスペリエンスを長期的な目線で創造する 人財開発のリーダーならば社員だけでなく、社員が職場で得るエクスペリエンスについてもその重要性をご存知でしょう。 そこで世界中の30人以上の人財開発のプロフェッショナルと業界のエキスパートから洞察を集めハンドブックにしました。 AMEX、アストラゼネカ、BJCヘルスケア、富士通、そしてVulcanなど、人財開発に特に力を入れていることで知られるいくつかの企業からの実践的な情報を紹介しています。そして、Bersin、Brandon Hall Group、Fistful of Talent、Fosway、HR Examiner、Lighthouse Research、RedThread Research、Towards Maturityなどの多才な研究者や作家から、社員のエクスペリエンスをマネジメントするための先進的なアイデアと新しいアプローチが得られます。 ここで少しエキスパートからの洞察をご紹介いたします。 個人に最適化された真のエンプロイージャーニー ここに挙げた例は、膨大な専門知識のほんの一部に過ぎません。 大勢の賢者が私たちや皆さんに知見を共有してくれています(資料はすべて日本語化されています) Josh Bersin – Bersin Academy Remember that "the customer experience is dependent on the employee experience." Every time we make employees' lives better, we better serve customers. Look at the common "moments that matter" at work first, and flatten these issues completely. Onboarding, job changes, relocation etc. Every company can look at these topics and map out better solutions. Dani Johnson – RedThread Research Personal talent experiences and the organization's processes that drive results should fall under one approach. Strong talent and development strategies overlap individuals natural desires to learn and develop, with the organization's needs. This happens in organizations where they understand and communicate the skills they need to succeed, and then motivate employees to develop them. Michael Rochelle – Brandon Hall Group Organizations spend their time developing a more flexible, agile and diverse workforce. The key to building this workforce is providing employees with opportunities to grow – personally and professionally. Meaningful work, an attentive manager, and rewards and recognition motivate employees, and smart organizations work diligently to provide this environment. Julie Winkle-Giulioni – DesignArounds While organizational processes are necessary, no one develops from annual mandated activities. Employees around the world report that their success boiled down to three factors: Trust – leaders whom they trusted to provide meaningful feedback and to have their backs. Belief – leaders who saw something in them they may not have seen in themselves. Ongoing conversation – leaders who prioritized accessibility, listening and dialogue. David Wilson – Fosway Group Seemingly every aspect of the employee lifecycle must now be a great experience. And in a talent deficient economy, it cannot be taken for granted. Employers are increasingly recognizing that the commitment they expect from employees has to be earned and nurtured. But remember, real experiences come from what people do and how they behave, not from a company's processes and systems. Jane Daly – Towards Maturity High-performing learning cultures are the most successful at creating heuristic experiences that build value. They continually upskill and network with key experts to enable self-determined experiences, not just self-directed, which just focuses on content rather than the experience of a learner consumer-centric ecosystem. Steve Simpson – Keystone Management Services Create an environment where people demonstrate a hunger and expectation for learning and growth – aimed at strengthening the aspirational culture. People won't be "punished" (through extra catch-up work) for attending professional development initiatives. Leaders and employees will show a real interest in hearing what others have learned. Tim Sackett – HRU Technical Resources If you suck at something, technology does a good job at amplifying that! So, before you can deliver a great employee experience using technology, your employee experience design should be great without it. Then the technology will help you deliver that experience more consistently and faster than ever. Ben Eubanks – Lighthouse Research and Advisory We can create more people-centric workplaces AND drive more value for the business. Engaged companies can outperform disengaged companies by 150 percent. We've seen this play out in our research again and again: companies with better revenue, engagement, and employee retention see talent differently, treat talent differently, and they don't apologize for it. Jason Lauritsen – Engagement & Culture Expert If you find that taking a people-centric approach to employee experience is in conflict with your organization's processes, then those processes are broken. Sure, you can try to mitigate the impact of those processes, but you should also address what processes are out of alignment with how people do their best work and fix it. このハンドブックを読み終えるころには今後の会社の発展に貢献し、そして社員にも喜ばれるような、面白くて個人に最適化されたエクスペリエンスの創造に関する新しいアイデアや戦略が身についていることでしょう。 社員を夢中にさせるエクスペリエンスの創り方のダウンロードはこちら

コーヒーブレイク: ハイブリッドワークプレイスに必要なもの

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コーヒーブレイク: ハイブリッドワークプレイスに必要なもの

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4 Ways to Expand Your Social Media Recruiting Strategy

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4 Ways to Expand Your Social Media Recruiting Strategy

Social media is ubiquitous, and companies are using it in many different and innovative ways for enhancing their sales, marketing and customer services. So why is it then that many HR departments still fail to see social media as more than a job board? Outside of the office, the same HR people happily engage with friends on Facebook, share news and ideas on Twitter, look at pictures on Instagram and send snaps on Snapchat. But when they put their work hat on they seemingly forget why they use social in the way they (and hundreds of millions of other users) do every day, and resort back to just posting jobs (in a boring way) on social media! Of course there is nothing wrong with job posting, and it's often an effective approach to reaching an audience, but not all of the time. According to LinkedIn, only 12 percent of the working population are actively seeking new employment. So, if all you do is post jobs on your LinkedIn, Twitter or Facebook page, you are consciously ignoring the other 88 percent of the working population who might be interested in hearing more about your company in general. Creating and sharing interesting content about your company such as employee stories or volunteer days help bring your employer brand to life. It might even trigger people to reach out to you and find out more about your job opportunities. In truth, mixing up your social media feeds with a variety of content will provide more depth and candidate engagement. Here are four ways to expand your social media strategy and engage with new potential candidates. 1) Candidate Sourcing With people using an average of more than five social networks, sourcing talent via social media makes absolute sense. Branch out from just using LinkedIn and look to sites like Twitter, Facebook and Google+ to search for and engage with prospective talent. Try search tools like Followerwonk to search Twitter bios for keywords and job titles, a clever Chrome browser extension called Intelligence Search that easily searches Facebook and using the search bar at the top of Google+. They will help you identify new talent. If you are looking to build social media pipelines then try Hello Talent. It is a great free tool that allows you to build talent pipelines from many different social networks by using a browser extension. 2) Competitor Monitoring Social media is a fantastic source of information and data. By using tools like Hootsuite and Tweetdeck, you can monitor the social media activity of your competitors. Both of these tools allow you to set up search columns, where you can enter things like keywords, hashtags, Twitter names and track when any of these are mentioned on sites such as Twitter. You can use the interact or use the insights accordingly. 3) Resources for Candidates Consider your Facebook page (or Twitter channel) as a real-time customer services channel for you to engage and communicate with both new and existing candidates in the recruitment process. Provide links to your social media pages to candidates at all stages in the process and encourage them to visit the pages and ask questions about any part of the process. You can also share useful information about working for the company, including locations, employees and other relevant news. 4) Live Recruitment Events Not everyone can attend the many recruitment events happening every month. But by using social media like Twitter, Facebook Live, Instagram and Snapchat, you can easily provide live commentary for these events you attend or host. Real-time video via Facebook Live and interaction via Twitter chats are superb examples of ways to regularly engage with a live audience of potential candidates. With social media firmly established in our working lives, I question how much more evidence HR departments will need to fully embrace this "new" form of candidate engagement. Photo: Twenty20

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