Similar to how technology has created efficiencies in operations, marketing and sales departments, human resources is being transformed by emerging AI technology.
AI is getting a lot of attention in recruiting specifically due to the huge potential to automate some of the low-value, high-volume recruiting tasks that continue to monopolize time and attention. But the question remains: Will AI actually replace recruiters one day?
Industry experts such as Katrina Kibben, managing editor of RecruitingDaily, predict AI will automate any area of recruitment with distinct inputs and outputs like screening, sourcing and assessment. But other experts, such as HR consultant and futurist Michael Haberman, anticipate augmented intelligence in which AI technology will be used to enhance human capabilities rather than replace people completely.
While AI for recruiting has the potential to fully automate some functions that are currently done manually, other functions can't yet be replaced by technology.
For now and in the near future, I agree with the experts that AI cannot replace people with jobs that require social skills, empathy and negotiating abilities. I believe the question we should be asking isn't "Will AI replace recruiters?" but "How can AI augment recruiters?" Here are three areas where AI is already changing the recruiter role.
1) Automating Resume Screening
For high-volume jobs such as retail and customer service, most recruiting teams just don't have the time to manually screen all the resumes they receive per open role. Automated resume screening saves recruiters' hours per hire and promises to improve the quality of hire through its self-learning feedback loop. In this scenario, AI learns the requirements of a job and the qualities of good candidates based on successful and unsuccessful employees previously or currently in the role.
Intelligent resume screening can also apply machine learning to enrich resumes by using public data sources (e.g., prior employers, social media profiles) to further analyze candidates' skills and personality. Similar to blind hiring methods, AI has the potential to eliminate unconscious bias during the resume screening process because it can ignore information about candidates' race, gender and age.
Automated resume screening is currently being used by companies who conduct high-volume hiring. While this technology promises to have multiple benefits for recruiters, one major limitation is that it requires a lot of data to learn how to screen resumes as accurately as a human recruiter.
2) Enhancing Candidate Engagement
The vast majority of job applicants never hear back after sending off their resumes, and in today's candidate-driven market, attracting talent by improving the candidate experience represents low hanging fruit. AI "chatbots" save time and help recruiters compete for talent by providing real-time interaction with candidates.
Recruiter chatbots use natural language processing to ask and answer questions about the job, learning from their interactions to improve their answers and better assess candidates' needs and desires.
This technology is currently being used by early adopter tech companies, but it could benefit any recruiters who receive too many candidates to interact with everyone themselves. Of course, the technology isn't at a point where it can perfectly mimic human conversation, so for certain industries or roles there's still a need for actual conversation.
3) Augment Online Interviews
The convenience and efficiency of online interviews have made them extremely popular. Online interviews are being enhanced by AI through algorithms that analyze candidates' word choices, speech patterns and facial expressions to assess his or her emotions and personality traits.
This form of AI for recruiting promises to augment the recruiter role by providing additional data points on how well a candidate may fit the job requirements or company culture. This allows recruiters to have a more objective assessment of candidates before deciding whether to invest in an in-person interview.
Similar to automated resume screening, one of the main limitations of this type of technology is that it requires a lot of data—in this case, recorded candidate interviews—to be able to accurately identify and then categorize words, speech patterns and facial expressions.
AI is already able to replace low-value, administrative tasks such as resume screening—but the extent to which AI will be able to replace a recruiter's ability to engage and interview candidates remains to be seen. One thing is clear: understanding the potential capabilities and limitations of this new form of technology puts us in the best position to leverage it to become better, faster and smarter at what we do.
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4 Ways to Expand Your Social Media Recruiting Strategy
Social media is ubiquitous, and companies are using it in many different and innovative ways for enhancing their sales, marketing and customer services. So why is it then that many HR departments still fail to see social media as more than a job board? Outside of the office, the same HR people happily engage with friends on Facebook, share news and ideas on Twitter, look at pictures on Instagram and send snaps on Snapchat. But when they put their work hat on they seemingly forget why they use social in the way they (and hundreds of millions of other users) do every day, and resort back to just posting jobs (in a boring way) on social media! Of course there is nothing wrong with job posting, and it's often an effective approach to reaching an audience, but not all of the time. According to LinkedIn, only 12 percent of the working population are actively seeking new employment. So, if all you do is post jobs on your LinkedIn, Twitter or Facebook page, you are consciously ignoring the other 88 percent of the working population who might be interested in hearing more about your company in general. Creating and sharing interesting content about your company such as employee stories or volunteer days help bring your employer brand to life. It might even trigger people to reach out to you and find out more about your job opportunities. In truth, mixing up your social media feeds with a variety of content will provide more depth and candidate engagement. Here are four ways to expand your social media strategy and engage with new potential candidates. 1) Candidate Sourcing With people using an average of more than five social networks, sourcing talent via social media makes absolute sense. Branch out from just using LinkedIn and look to sites like Twitter, Facebook and Google+ to search for and engage with prospective talent. Try search tools like Followerwonk to search Twitter bios for keywords and job titles, a clever Chrome browser extension called Intelligence Search that easily searches Facebook and using the search bar at the top of Google+. They will help you identify new talent. If you are looking to build social media pipelines then try Hello Talent. It is a great free tool that allows you to build talent pipelines from many different social networks by using a browser extension. 2) Competitor Monitoring Social media is a fantastic source of information and data. By using tools like Hootsuite and Tweetdeck, you can monitor the social media activity of your competitors. Both of these tools allow you to set up search columns, where you can enter things like keywords, hashtags, Twitter names and track when any of these are mentioned on sites such as Twitter. You can use the interact or use the insights accordingly. 3) Resources for Candidates Consider your Facebook page (or Twitter channel) as a real-time customer services channel for you to engage and communicate with both new and existing candidates in the recruitment process. Provide links to your social media pages to candidates at all stages in the process and encourage them to visit the pages and ask questions about any part of the process. You can also share useful information about working for the company, including locations, employees and other relevant news. 4) Live Recruitment Events Not everyone can attend the many recruitment events happening every month. But by using social media like Twitter, Facebook Live, Instagram and Snapchat, you can easily provide live commentary for these events you attend or host. Real-time video via Facebook Live and interaction via Twitter chats are superb examples of ways to regularly engage with a live audience of potential candidates. With social media firmly established in our working lives, I question how much more evidence HR departments will need to fully embrace this "new" form of candidate engagement. Photo: Twenty20
Cartoon Coffee Break: Unconventional Recruiting
Editor's Note: This post is part of our "Cartoon Coffee Break" series. While we take talent management seriously, we also know it's important to have a good laugh. Check back every two weeks for a new ReWork cartoon. Missed the Recruiting Trends conference? From the state of recruiting automation adoption, to the role that the human element still plays in recruiting, our recap covers everything you need to know. Header photo: Creative Commons
The Latest Office Benefit Is Tackling Student Debt
Modern companies are more than just employers — increasingly, they are also gyms, cafeterias and even laundromats. As perks like yoga class, free lunch and complimentary dry cleaning become the norm, companies continue to push the boundaries on ways to attract and retain top talent by providing much more than a paycheck to employees. The latest in the slew of new workplace benefits? Student loan assistance. In April, Chegg partnered with Tuition.io to give full-time employees extra cash for student loan reduction. Then in September, consulting firm PricewaterhouseCoopers announced it would provide up to $1,200 to help employees pay off loans annually. As a benefit, student loan assistance programs are certainly still in their infancy— one survey found that only 3 percent of companies offer such a benefit. But experts say that may soon change as companies seek to differentiate themselves in a competitive hiring environment. "We think student loan benefits are poised to be the next big benefit; similar to what 401(k) matching was when it was first introduced," says Dana Rosenberg, who leads employer and affinity group partnerships at Earnest, a lender that offers student loan refinancing and works with companies to create loan pay-down programs. The Burden of Student Debt Such programs could be extremely attractive to debt-laden Millennials. Around 40 million Americans collectively carry $1.2 trillion in student loan debt, and the graduating class of 2015 was the most indebted class in history with an average debt of $35,000 (a superlative they won't hold for long come May 2016.) For employers looking to adjust benefits to correspond to the changing demographics of their employee base, student loan programs hit the mark. "In 2016, our employees will be 80 percent millennials, and we also hire close to 11,000 employees directly out of school each year," says Terri McClements, Washington Metro managing partner of PwC. With student debt often preventing young people from participating in 401(k) plans and reaching traditional life milestones, the benefit could potentially make a large impact on employees' financial and personal well-being. A study from the American Student Association found that 73 percent of people with student loans reported putting off saving for retirement or other investments due to their debt, 75 percent reported delaying a home purchase and 27 percent reported it was difficult to buy daily necessities. "Student loans can be a very stressful thing to deal with, so if we can give our employees peace of mind, that's great," says Caroline Gennaro, corporate communications manager at Chegg. The Allure for Employers Student debt assistance programs aren't just attractive to employees, either. Rosenberg says there are significant benefits for the organizations that offer them as well. "Employers that offer programs to help their employees get out from under their debt load are seeing big benefits: increased retention, more competitive recruiting and, perhaps most importantly, happier employees who have additional cash flow to put towards their life goals," Rosenberg explains. Rosenberg says happier employees are more engaged employees, who tend to be more productive. Studies show that companies with high employee engagement experience lower turnover and have double the rate of organizational success than their less-engaged counterparts. Student loan benefit programs may also lead to a more diverse workforce, attracting employees whose financial backgrounds meant they had to take on more debt for their education. "Diversity and inclusion are also very important to us, so the ability to offer this benefit can help minorities who come out of school with a higher debt burden," says McClements. A Promising Response Companies say the response to their student loan assistance programs have been overwhelmingly positive. Chegg has had more than 80 people sign up since they started their program this summer, and they've already eliminated roughly 86 years of collective loan repayments for their employees. Companies are also finding these programs are a way to differentiate themselves from organizations that may offer more generic benefits. "As a company in the San Francisco Bay Area, we are always looking to attract the best and brightest in the industry, and this benefit is a big draw," says Gennaro. Photo: Shutterstock