Blog Post

Go West Young Man: Top 5 Cities Millennials Want to Live (And Work) In

Cornerstone Editors

As Millennials continue to join the workforce in droves, companies have learned that these 20-somethings are a complicated bunch. Not much is black and white for them: sometimes they opt for flexibility over higher pay, they like change and movement and they want to live in an urban environment rather than stake a claim in the 'burbs with a white picket fence. As we continue to understand what makes a Millennial tick, there are some cities that have a handle on how to attract them — and get them to work.

Here are five urban areas that claim the top market for Millennials, according to a recent report from Nielson:

1. Austin, TX — Percent of U.S. Millennials: 16

  • Metro Population: 1,889,700

  • Median Household Income: $58,932

  • Median Home Price: $221,600

  • Unemployment: 4.3%

  • Job Growth (2013): 4.6%

  • Cost of Living: 10.1% above national average

2. Salt Lake City, UT — Percent of U.S. Millennials: 15

  • Metro Population: 1,181,300

  • Median Household Income: $61,451

  • Median Home Price: $237,600

  • Unemployment: 3.6%

  • Job Growth (2013): 3.0%

  • Cost of Living: 3.2% above national average

3. San Diego, CA — Percent of U.S. Millennials: 15

  • Metro Population: 3,222,600

  • Median Household Income: $63,925

  • Median Home Price: $460,600

  • Unemployment: 6.5%

  • Job Growth (2013): 2.6%

  • Cost of Living: 22.8% above national average

4. Los Angeles, CA — Percent of U.S. Millennials: 14

  • Metro Population: 10,058,600

  • Median Household Income: $55,145

  • Median Home Price: $397,300

  • Unemployment: 8.2%

  • Job Growth (2013): 2.7%

  • Cost of Living: 18.7% above national average

5. Denver, CO — Percent of U.S. Millennials: 14

  • Metro Population: 2,687,300

  • Median Household Income: $62,222

  • Median Home Price: $278,400

  • Unemployment: 5.7%

  • Job Growth (2013): 3.6%

  • Cost of Living: 6.5% above national average

Images via Canstock Photo

Related Resources

Want to keep learning? Explore our products, customer stories, and the latest industry insights.

Introducing an exclusive partnership with WaitWhat's Masters of Scale for an entirely new learning experience


Introducing an exclusive partnership with WaitWhat's Masters of Scale for an entirely new learning experience

You asked for popular podcast modalities and we delivered through a partnership with WaitWhat’s Masters of Scale. Check out lessons about building teams, developing products and scaling companies from the world's top leaders, now available in multiple Cornerstone Content Anytime subscriptions.

Schedule a personalized 1:1

Talk to a Cornerstone expert about how we can help with your organization’s unique people management needs.

© Cornerstone 2023