After a full day of networking, sessions and the return of rockstar Billy Idol on the first day of Convergence 2017, we began day two by talking about great experiences. As Dan Heath, co-author of the upcoming book The Power of Moments, shared, we're living in the "age of experience." From vacations to workplaces to conferences like this one, people want to encounter an impactful—and delightful—time wherever they go.
But how do you create a good experience? It's a question explored by Heath and his brother Chip in their book. It's something we consider when designing a new product or feature. And it's the mission of any HR professional, manager or company leader who wants to attract and retain top talent.
Experiences Are Made Up of Moments
As you might have guessed from the title of Dan and Chip Heath's book, they've found that great experiences aren't defined by the collective whole—they're defined by small moments, or what Heath called "peaks." Instead of simply fixing problems, he advised the audience to focus on creating such moments that stand out in a person's mind and elevate the entire experience.
Experience Is Rooted in Culture
During yesterday's analyst keynote, co-founder of Aptitude Research Partners Mollie Lombardi explained that organizations should think about the user experience of a culture just as much as they think about the user experience of a software interface. Today's sessions emphasized her message, highlighting that a strong culture—rooted in development, communication and caring—is a critical part of building meaningful relationships with your employees.
Experience Is Personal
Today's speakers also reiterated the theme of personalization. Experiences are memorable when they speak to people directly as individuals, which means organizations should invest in understanding their employees' needs, challenges and aspirations—both personal and professional.
Client RAVE Awards
Last but not least, here's to the organizations providing standout experiences to their employees and customers. At our RAVE Awards, we honored clients using our software and services in innovative ways to advance their talent management strategies.