The unemployment rate has been steadily falling (not always a good sign), but many recruiters will tell you that finding the right employees for job openings is as hard as ever. Josh Bersin, founder of Bersin by Deloitte, identifies on Forbes the hot new trends in online recruiting. Here are five of them:
1. Track a Candidate's Social Footprint
Forget LinkedIn. "A whole barrage of exciting tools have been created to help companies better find and source key candidates," writes Bersin. "These companies mine your personal code postings and other social information to create a profile and actual 'competency ratings' based on your social data."
2. Use 'Pre-hire' Evaluations
"Today, driven largely by the power of the cloud, there seems to be an explosion of new assessment tools."
3. Limit Recruiters to Sourcing
"The highest-performing companies are now pushing more and more responsibility onto the shoulders of hiring managers (training them how to interview) and letting recruiters focus on high-powered sourcing and initial screening."
4. Build & Communicate Your 'Talent' Brand
"Today’s high-powered recruiters work directly with the SVP of Marketing to create a research-based, authentic employment brand and promote it on the front page of the company website (not only in the 'careers section')."
5. Make the Most of Big Data
"Our research shows that the most advanced thinkers in HR analytics start by measuring recruiting. Do you know where your most effective candidates come from? What backgrounds and experiences make the best sales people? Which sourcing or advertising channels are most effective and efficient?"
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