So-called "culture decks" — slick digital presentations that explain company values and goals — have emerged in recent years as powerful tools in recruiting and employee engagement. Consider the buzz that Netflix and Hubspot alone generated with recent culture decks that went viral (the Netflix Slideshare has been shared over 7,000 times on Facebook and 3,000 times on Twitter). But do these slide shows truly resonate with employees and prospects? At Human Capitalist, learning and development expert Bill Cushard suggests there's a more compelling alternative to actually "teach" company values and culture -- massive online open courses, or MOOCs.
Here are a few core advantages, Cushard explains, that MOOCs have over those fun slide shows:
Direct Participation From Executives
"The asynchronous nature of a MOOC allows for executive-level participation because it removes the necessity for busy executives to be available in person at a certain time. Senior leaders can participate off hours, between meetings, on airplanes, or whenever they have a few free minutes."
Turning a Presentation Into a Discussion
"Because a MOOC is massive and open, companies can open culture discussions to employees all over the world and even to prospects in the recruitment pipeline. What better way to educate prospective employees about your culture than to invite them to participate in a quick online course?"
Opportunities to Stress-Test Company Values
"During each weekly unit of a MOOC, participants might be assigned to take action on culture and values, and report back to the group on results. For instance: 'Last week, I tried to put the customer first, but my manager reprimanded me for giving away the store.' Think about how valuable it would be to share that result in a facilitated discussion with peers, managers and an executive-level facilitator. "
Read more at the Human Capitalist.
Photo credit: Shutterstock
Want to keep learning? Explore our products, customer stories, and the latest industry insights.
The history of Juneteenth – and how to honor it this year
On June 19, 1865, news that the Civil War was over reached Galveston, the capital city of Texas. A brief statement, General Order No. 3, was read aloud. It went like this:
Ensuring your organization is future ready: Cornerstone Originals wins 6 Telly Awards
The results are in! Three Cornerstone Originals series — A Seat at the Table, DNA: Sustainability and The Glossary — recently received a combined six Telly Awards. This was the second consecutive year we’ve won Telly Awards.