As organizations navigate the COVID-19 pandemic, there’s one guiding star they must rally around: purpose. It’s no secret that purpose matters to business leaders, employees and consumers—it can motivate candidates to work for a company, make work experience more satisfying and even encourage consumers to be more forgiving when mistakes happen.
You might think that during a crisis—like say, a global pandemic or major economic upheaval— organizational purpose would become less of a priority. However, it’s in times of crisis that purpose becomes more essential than ever. In the report, "The Purpose-Driven Organization: HR’s Opportunity During Crisis and Beyond," RedThread Research reveals being purpose-driven can make the difference between an organizational culture that crumbles under pressure, or one that thrives.
In the infographic below, RedThread and Cornerstone illustrate how purpose-driven organizations are self-reinforcing systems, what it means to embody purpose and how to ensure that purpose aligns with business priorities.
To learn more about becoming a purpose-driven organization, read RedThread Research’s full report here.
関連資料
製品やお客様事例、最新の業界のインサイトなどをご紹介しています。
お客様事例
Nitto Denko Corporation: Unifying the training environment globally and promoting learning with excellent UX/UI
As a high-performance materials manufacturer, Nitto Denko continues to pioneer new applications, products and demand in various fields, expanding its market globally and achieving continuous growth. The company, which considers its people to be its most valuable asset, focuses on personnel development and on supporting challenges in their work and learning.
ブログ投稿
6 steps to defining your organizational values
Organizational culture can be seen as a "personality" created by the organization's values, attitudes and behaviors. This "personality" attracts and keeps great talent, creates a positive public image and helps build long-lasting relationships with stakeholders, vendors and customers.