As organizations navigate the COVID-19 pandemic, there’s one guiding star they must rally around: purpose. It’s no secret that purpose matters to business leaders, employees and consumers—it can motivate candidates to work for a company, make work experience more satisfying and even encourage consumers to be more forgiving when mistakes happen.
You might think that during a crisis—like say, a global pandemic or major economic upheaval— organizational purpose would become less of a priority. However, it’s in times of crisis that purpose becomes more essential than ever. In the report, "The Purpose-Driven Organization: HR’s Opportunity During Crisis and Beyond," RedThread Research reveals being purpose-driven can make the difference between an organizational culture that crumbles under pressure, or one that thrives.
In the infographic below, RedThread and Cornerstone illustrate how purpose-driven organizations are self-reinforcing systems, what it means to embody purpose and how to ensure that purpose aligns with business priorities.
To learn more about becoming a purpose-driven organization, read RedThread Research’s full report here.
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Announcing the 2020 Cornerstone RAVE Award Winners
On behalf of the Cornerstone team, I’m excited to share details about this year’s Cornerstone RAVE Award winners. RAVE stands for Remarkable Achievements and Visionary Elites, a designation to recognise and honour organisations that have developed and implemented innovative approaches to using our solutions.
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