Guide

Dynamic learning experiences to connect, retain, and grow your members

Memberships are foundational to the success of many associations, and for good reasons — they represent professionals that establish standards and ethics in a given industry and tie into increased revenue.

Offering training and development is an effective way to support professional development, build and retain memberships, and generate greater revenue for your organization.

Delivering professional development through in-person events is a common strategy for many associations. While they remain a great option, remote and hybrid models are an excellent (and cost-effective) way to engage with your members continually.

Providing digital on-demand and live virtual learning experiences creates a new meeting destination for members and can lead to financial payoffs like greater inclusion, revenue, and reduced costs.

Related Resources

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Strategies and Tools for Driving Learner Engagement

On-demand Webinar

Strategies and Tools for Driving Learner Engagement

Many organizations are prioritizing learning to attract, retain, and grow top talent, but implementing the strategies at the right time for the right learner can be tough. Doing it with tight resources, even tougher. Andersen Corporation has experienced this. They knew it wasn’t enough to follow the standard “if you build it, they will come” mentality for learning. In this session, Strategies and Tools for Driving Learner Engagement, you’ll come away with: New ideas from the Andersen team as they share how they’ve been able to achieve a consistent increase in the consumption of Cornerstone Content Anytime (CCA) courses month over month Considerations to help you get started building your own effective communications strategy Tips and tools for executing a sustainable plan that drives continuous engagement and builds a culture of passionate learners In addition to hearing about Andersen’s content journey, you’ll also get a refresher from the Cornerstone team on the learner engagement tools we have available and ways that you can leverage your partnership with Cornerstone to get the most out of your learning content. Watch Now

Dynamic learning experiences to connect, retain and grow your members

Guide

Dynamic learning experiences to connect, retain and grow your members

Memberships are foundational to the success of many associations and for good reasons — they represent professionals that establish standards and ethics in a given industry and tie into increased revenue. Offering training and development is an effective way to support professional development, build and retain memberships and generate greater revenue for your organisation. Delivering professional development through in-person events is a common strategy for many associations. While they remain a great option, remote and hybrid models are an excellent (and cost-effective) way to engage with your members continually. Providing digital on-demand and live virtual learning experiences creates a new meeting destination for members and can lead to financial payoffs like greater inclusion, revenue and reduced costs.

How IIFL transformed employee experience with EdCast

Customer Story

How IIFL transformed employee experience with EdCast

IIFL Finance is one of the largest financial services firms in India. It provides a diverse range of loans and mortgages through its subsidiaries ­— IIFL Home Finance Limited and Samasta Microfinance Limited. They offer home, gold, and business loans, including loans against property, medium & small enterprise financing, microfinance, developer and construction finance, and capital market finance — catering to retail and corporate clients. The company has a nationwide presence with a thriving network of 3000+ branches in over 500 cities. IIFL strongly believes in the power of people to be their strength, support, and backbone of the business. Key people development challenges Employee learning and development was always a priority for IIFL, but their traditional learning system was not helping them create an employee-centric learning culture. IIFL employees had limited access to learning opportunities in the organization for the following reasons: 1. Employees were dependent on their traditional LMS (Learning Management System) for all of their learning needs 2. Assignments were the only possible mode of distributing learning content in the organization, resulting in a top-down learning culture 3. SCORM was the only reference model for content type 4. LMS access was available to the employees only through desktop, not capable of delivering anytime, anywhere learning 5. Lack of a social and collaborative learning experience The need for an LXP IIFL needed a new-age learning system that could provide employees a personalized learning experience and deliver learning content anytime, anywhere. IIFL wanted an LXP that could support collaboration and sharing of tacit knowledge by internal subject matter experts. IIFL’s goal was to provide their employees with a robust learning solution that would: Acts as a single solution for all learning needs across Offers a more prescriptive and personalized learning approach using a pool of internal and external curated content libraries Acts as a single collaborative platform for SMEs to create contextual content and upskill employees in a personalized and secure environment Seamlessly integrates with their existing learning platforms EdCast by Cornerstone provides a modern learning experience EdCast by Cornerstone LXP met most of the requirements of IIFL that could help eliminate limitations of their traditional learning platform, like limited content type, poor adoption rate, etc. EdCast by Cornerstone LXP was deployed at IIFL with a critical objective to transform employee experience with a learner-centric approach. Some of the key features of the LXP deployment at IIFL include: Unified experience across the platform for employees Availability of multiple content types on the platform (Audio, Video, PPT files, SCORM, PDFs, Streaming, User sourced web content, etc.) Single window for access to content from multiple internal and external sources Mobile app deployment, enabling anytime, anywhere learning Grouping of users based on function and job roles for seamless availability of learning content with AI-powered content recommendations to drive personalized learning The impact The learning experience at IIFL creates a more interactive journey for all employees and external clients. Virtual ILTs and SCORM courses were brought into the LXP, as were polls and quizzes to engage employees. Now, robust pathway-based learning journeys align with individual development needs. Other benefits derived from EdCast by Cornerstone’s LXP include: The curation team at IIFL got access to seamless content authoring tools within LXP, which improved the overall content curation experience Significant improvement in Social Collaboration on the platform with 3.6 expressions per user against a global benchmark of 0.90 The L&D Team at IIFL used new-age engagement tools, including WhatsApp, Workplace by Facebook, etc., to drive learner engagement and adoption of the newly deployed platform This program creates an environment that enables and promotes continuous opportunities for clients. Through the LXP, IIFL clients had access to industry certifications and content supporting financial literacy across Capital Markets and other Investment domains. Measurable outcomes The analytics engine of EdCast by Cornerstone LXP helped the L&D team access rich data and insights so that they can stay focused on creating programs and making decisions that can help build an employee-centric learning culture across the organization. Some of the critical KPIs defining the success of the LXP deployment at IIFL include: 30k registered users 64% average monthly active users 89% average repeat monthly active users 75% LXP adoption

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