Guide
Dynamic learning experiences to connect, retain, and grow your members
Memberships are foundational to the success of many associations, and for good reasons — they represent professionals that establish standards and ethics in a given industry and tie into increased revenue.
Offering training and development is an effective way to support professional development, build and retain memberships, and generate greater revenue for your organization.
Delivering professional development through in-person events is a common strategy for many associations. While they remain a great option, remote and hybrid models are an excellent (and cost-effective) way to engage with your members continually.
Providing digital on-demand and live virtual learning experiences creates a new meeting destination for members and can lead to financial payoffs like greater inclusion, revenue, and reduced costs.
Related Resources
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Infographic
Talent mobility infographic
Download the infographic from the Cornerstone People Research Lab and Lighthouse Research & Advisory to see statistics around the critical aspects of talent mobility to propel your organization and people forward.
Blog Post
Building a workforce skilled for any future
Our initial research during the height of the pandemic last year uncovered what we at Cornerstone have coined “the skills confidence gap" essentially the gap in confidence levels between employers and employees on an organization’s skills development support. Two years later, we wanted to see whether the pandemic served only to exacerbate this problem, or whether it has improved skills development initiatives across different organizations. We conducted another round of research and found that, unfortunately, the gap seems to be widening.
