Most companies can give you a precise description of their target customer and new tools can tell marketers what their buyers are buying, how they're buying, what they think about what they bought, and what they may buy next. It's all a part of managing the customer experience.
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TXP: 5 ways to transforming employee experience
We live in the era of infinite digital experience, one in which the customer’s last best digital experience becomes the minimum standard they will accept. The customer’s experience delivered via mobile, tablet and desktop translate to the workplace; employees expect a customer-centric experience that is designed around their needs, one that is intuitive, simplified, personalised and available on any device. The shift to hybrid / remote working has raised and amplified employee expectations for their enterprise applications to mirror the best experiences available in the consumer realm.
