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Why Recruiters Should Take a Page from Consumer Marketing to Attract Candidates

Today's talent market is increasingly competitive for companies trying to hire. The ratio of unemployed persons per job opening has decreased from a peak of 6.6 people per opening in 2009 to just 1.3 in 2016, according to the Bureau of Labor Statistics. In addition to less available talent, sites like Glassdoor allow a potential candidate to read what it’s like to really work for your company before they apply.

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