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Case Study

American Bankers Association

Engaging millennial members with social learning and collaboration

Founded in 1875, the American Bankers Association (ABA) is a membership organization serving banks of all sizes and charters. They provide online professional development opportunities for over 180,000 bankers.

Prior to implementing Cornerstone, ABA leaders did their research. “We asked ourselves, ‘What could constitute mobile, social and collaborative learning at ABA?’ We determined this meant continuing to offer formal learning opportunities with specific and measurable outcomes. But these opportunities would also be accessible anywhere, on any device, and at the learner’s convenience,” said Marsch. “We also wanted our programs to enable learners to have the opportunity to interact with peers or the instructor and to give and receive feedback, both synchronously and asynchronously.”

Download the case study to learn how Cornerstone solutions improved ABA's member experience, enabled better collaborating, facilitated ongoing simulations, and engaged millennials with social learning.

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